Ciencias de la comunicación

Dick’s Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick’s Varsity Team, which will give young athletes a 10-month contract to create and share Instagram content that can be used on the retailer’s own channels. Creators will receive monthly gift cards to buy products used in their content. Additionally, creators…Dick’s

Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire’s database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as “thrilled,” “cutting-edge,” and “groundbreaking,” had increased between 2017 and 2023. PR Newswire confirmed the rise of amplified terms was not related to a rise…Corporate

Earlier today, nonprofit She Runs It unveiled its 62nd annual Women of the Year, three executives who embody She Runs It’s mission and esprit de corps. The 2025 honorees are Alicia Tillman, CMO of Delta Air Lines; Sarah Hofstetter, president of ecommerce analytics platform Profitero; and Katie Williams, the United States CMO for the British…Earlier

This post was created in partnership with XR Extreme Reach The Super Bowl, and its marketing blitz, comes but once a year. But its high-impact ads can offer insights into maximizing inclusivity, effectiveness, and efficiency all year. An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat…This

The Super Bowl matchup that saw the Philadelphia Eagles defeat the Kansas City Chiefs was the most-watched game ever. Naturally, Philadelphia and Kansas City led the way in this historic milestone when it came to local markets with the most viewership. Newly released numbers from Fox Sports show that Philadelphia had 52.5% of its viewing…The

The third season of Mike White’s popular anthology series, The White Lotus, returns on Sunday, and ahead of its premiere, HBO is going to new lengths to make sure fans are enticed to come back and stay awhile. Pia Barlow, evp, originals marketing, HBO and Max, said this season of The White Lotus, which takes…The

Senators Edward J. Markey (D-Mass.), Ben Ray Lujan (D-N.M.), and Gary Peters (D-Mich.), members of the Senate Commerce, Science, and Transportation Committee, have written a sternly worded letter to Federal Communications Commission Chairman Brendan Carr and Commissioner Nathan Simington, saying the Trump Administratin is “” recent actions taken by the FCC under the Trump administration…Senators

Former White House chief of staff Rahm Emanuel is joining CNN as a senior political and global affairs commentator. The network announced the hire on Thursday, noting that Emanuel would appear on programs across the network. Emmanuel most recently served as the United States ambassador to Japan during former President Joe Biden’s administration. Prior to…Former

The woman accused of stealing from Kansas City reporter Adan Manzano was in court for the first time in Jefferson Parish. Danette Colbert is charged with stealing Manzano’s cell phone and credit cards. Manzano was later found dead in his hotel room while covering the Super Bowl for Kansas City Telemundo. WWL in New Orleans…The

Blake Sebo has been named general manager of Gray owned NBC and CBS affiliates KTUU and KYES in Anchorage, Alaska. Sebo comes from KHBS/KHOG in Fort Smith-Fayetteville, Arkansas, where he was the sales manager. Before that, he worked thirteen years as the marketing and research director at KFSM in Fort Smith “I am thrilled to…Blake