2024 was undoubtedly Kendrick Lamar’s year–both musically and culturally. The rapper didn’t just dominate the charts; he took the entire entertainment landscape by storm. From his highly publicized rap spat with Drake to a surprise album drop, viral moments, and a Grammy sweep, Lamar’s last 12 months have been a master class in marketing and…2024
What Marketers Can Learn From Kendrick Lamar’s Monumental Year Read More »
A young, isolated boy finds someone who pumps him up and encourages him to assert himself, to the point of starting fights at school and harassing female classmates. The impressionable grade-schooler is at the center of a PSA from advocacy group White Ribbon, which has introduced a fictional, bile-spewing puppet as co-star and instigator. The…A
This PSA’s Puppet Exposes the Manosphere’s Growing Influence Read More »
Ahead of the 50th anniversary of Saturday Night Live this weekend, Volkswagen and NBCUniversal have debuted a new co-branded spot, which is a reimagining of its popular sketch The Californians. Former SNL cast members Fred Armisen, Bill Hader, and Kristen Wiig reprise their roles as Stuart, Devin, and Karina–complete with their exaggerated SoCal accents–to recreate…Ahead
The Californians Reunite in Volkswagen Ad Ahead of SNL50 Read More »
As is the case with many startup success stories, YouTube’s original value proposition didn’t turn out to be its true superpower. Befitting its launch on February 14, 2005, the company actually began as an online dating service–“Tune in, Hook up”–before its founders uncovered its broader potential as a video platform. Twenty years on, that potential…As
Happy Birthday to You(Tube) Read More »
Sr editor. En la revista se publicó un artículo de los autores Gómez Aguilar et al. (2015), resultado del proyecto de investigación acerca del comportamiento de la audiencia de televisión en las redes sociales, Una aproximación al perfil y programas más comentados. No obstante, es necesario establecer una diferencia relevante para el campo de la
¿Entrevista o encuesta?: Una diferencia necesaria Read More »
WhatsApp will debut an experimental new feature on Friday, an exclusive group chat launched in partnership with the sports publisher OffBall. The trial product, called The Chat, will build off a preexisting WhatsApp feature called Communities, in which users participate in large group chats based on shared interests. In Chats, a small group of high-profile…WhatsApp
WhatsApp Debuts New ‘Viewing Gallery’ Chat in Partnership with Offball Read More »
Introducción: La presente investigación propone estudiar el fact-checking desde una doble perspectiva comparada: de un lado, geográfica, con España y Portugal como marcos de análisis; y, del otro, temática, analizando patrones verificadores —y, por extensión, desinformadores— en periodos electorales y fuera de ellos. Metodología: Se propone, a tal efecto, un estudio que triangula entre el
Introducción: La evidencia científica ha demostrado la relación entre la exposición al radón en entornos interiores y el cáncer de pulmón. Por esta razón, el gas radón se considera una amenaza para la salud pública. Además, se ha confirmado que YouTube es una fuente de información médica. Metodología: Esta investigación examina YouTube como un medio
Transparencia en YouTube para la comunicación del riesgo del radón Read More »
TikTok is back on both the Apple App Store and Google Play as of Thursday evening. Apple restored TikTok after newly-appointed U.S. Attorney General Pam Bondi sent it a letter, Bloomberg reported. TikTok, owned by Chinese company ByteDance, faced a ban Jan. 19 under the Protecting Americans From Foreign Adversary Controlled Applications Act, which was…TikTok
Apple, Google Restore TikTok to App Stores Read More »
Cameron Diaz’s return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall streamed programs during the week and…Cameron
