Venu Sports is officially out of the game. Today, Disney-owned ESPN, Fox, and Warner Bros. Discovery announced in a joint statement that Venu Sports, their proposed virtual MVPD service, will be discontinued. The decision is effective immediately. It comes the same week that Disney announced a deal to combine its Hulu + Live TV business…Venu […]
Disney, Fox, and WBD Surprisingly Kill Their New Sports Streamer Read More »
This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful results. According to Linqia’s CEO Nader Alizadeh, a different approach is required to avoid falling victim to the sea of sponsored content sameness…This
How One Agency is Reimagining How Influencer Marketing Drives Results Read More »
Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims to work directly with clients to affect strategy and the creative process from the beginning, CEO Sean Gately told ADWEEK. Whereas some agencies have opened…Production
Production House R+C Expands as Agency Brass, Hires Pierre Lipton as CCO Read More »
A staycation can be a relaxing and affordable way to recover from the stress of holiday travel, but it’s a recipe for disappointment in an unhinged ad for Bloomin’ Brands restaurant chain Outback Steakhouse. Created by agency Mischief @ No Fixed Address, the 30-second spot begins as a fairly conventional promotion for the chain’s latest…A
Outback Steakhouse’s Unhinged Ad Is Packed With Family Drama Read More »
KXAN reporter Ryan Chandler is joining NBC News as a Texas-based correspondent. Chandler is the Austin Texas Capitol Correspondent for the Austin, Texas Nexstar owned NBC affiliate. “Follow your dreams, kids: this week I am so grateful to join @nbcnews as a correspondent – based in Texas and reporting nationwide @todayshow @nbcnightlynews @nbcnewsnow @msnbc,” Chandler…KXAN
KXAN Reporter Ryan Chandler to Join NBC News Read More »
GroupM chief executive officer Brian Lesser is in a “massive hurry” to advance the agency’s business. He returned to lead the global media buying giant in September, where he’d previously served as its North America CEO from 2015-2017. In his first public interview since joining last year, Lesser discussed his new role and priorities for…GroupM
GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant’s Future Read More »
Getting women’s sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal. This week, the group announced its launch of the Next is Now women’s sports anthology docuseries on The Roku Channel later this…Getting
Next Is Now Women’s Sports Docuseries Wants More Brands on Its Team Read More »
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and its exclusive private brands, which include Arizona, Liz Claiborne, and Stafford. The new company also revealed that it sold off the U.S. operations of Reebok…JCPenney
Marisa Thalberg to Head Marketing for the New Combination of JCPenney, SPARC Group Read More »
Friendly Additions: Hoda Kotb’s departure from the Today franchise has left a big hole in NBC News’ flagship morning show, particularly for its fourth hour. So Jenna Bush Hager is bringing in some friends to sit alongside her and keep the good times rolling during the renamed Jenna and Friends hour until a permanent co-host…Friendly
