What Marketers Can Learn From Kendrick Lamar’s Monumental Year

2024 was undoubtedly Kendrick Lamar’s year–both musically and culturally. The rapper didn’t just dominate the charts; he took the entire entertainment landscape by storm. From his highly publicized rap spat with Drake to a surprise album drop, viral moments, and a Grammy sweep, Lamar’s last 12 months have been a master class in marketing and…2024 was undoubtedly Kendrick Lamar’s year–both musically and culturally. The rapper didn’t just dominate the charts; he took the entire entertainment landscape by storm. From his highly publicized rap spat with Drake to a surprise album drop, viral moments, and a Grammy sweep, Lamar’s last 12 months have been a master class in marketing and… Read More

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