Ciencias de la comunicación

Sparking Opportunity in Commerce With Michael Kassan

In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Kassan, founder and CEO of 3C Ventures, to discuss his dynamic career in the commerce industry. Kassan shares the thought process behind launching 3C Ventures, a company focused on the 3 C’s–consulting, convening, and co-investing. He explains…In […]

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Why No Marketer Will Come Close to Washington Olivetto’s Legacy

Many years from now, a group of Brazilians will find themselves at a celebration, dancing with the kind of joy only truly happy souls can experience. The music will flow with a cadence that beckons everyone to celebrate the things worth celebrating. Then, a song by Brazilian musician Jorge Ben Jor will begin to play….Many

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How J.M. Smucker Puts a Modern Twist on Timeless Brands

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Gail Hollander, chief marketing officer at The J.M. Smucker Company. Hollander discusses the importance of understanding cultural truths, how to remain relevant in a fast-evolving CPG landscape, and the art of balancing short-term wins with long-term brand equity….In

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Longtime KTIV Sports Director Brad Pautsch Dies at 58

Long-time KTIV sports director Brad Pautsch died on Saturday, October 19. He was 58. Pautsch underwent surgery to remove a malignant tumor from his brain in March 2021. After his surgery, he suffered a stroke. He made it through the seven-hour procedure, five rounds of chemotherapy, and stem cell treatments at the Mayo Clinic. In…Long-time

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Week of October 14 Evening News Ratings: The Newscasts Enter Their Doldrums Era

With no more debates or other match-ups between the candidates, we’ve officially reached the doldrums phase of the presidential election cycle. That’s reflected in the ratings for the week of October 14, as all three evening news broadcasts saw week-to-week declines in total viewers. In a bright spot, though, the CBS Evening News with Norah…With

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NBA Drops Star-Studded Sequel to ‘The Heist’ as It Seeks New Fans

Stephen Curry has the magic touch for three pointers, as any Golden State Warriors fan knows, but he can also tiptoe through a room full of lasers, a la Tom Cruise in Mission: Impossible. And, separate but related, he has serious amphibian energy. The hidden skills of that particular basketball legend aren’t the only off-court…Stephen

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Saucony’s New CMO Says Understanding Culture is Key To Lifestyle Push

Where competitors like Asics and New Balance have found success in striking a balance between their performance wear and streetwear offerings, Saucony is finding its footing with the latter, under the direction of new global chief marketing officer (CMO) Joy Allen-Altimare. Since joining the 126 year-old footwear brand in June, Allen-Altimare has forged partnerships that…Where

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