Ciencias de la comunicación

The list of famous white men who appeared in ads during Super Bowl 59 is long. It includes Glen Powell, Adam Devine, Harrison Ford, Chris Pratt, Chris Hemsworth, Post Malone, Shane Gillis, Matt Damon, David Beckham, Pete Davidson, Gordon Ramsay, and Barry Keoghan. Tom Brady, Payton Manning, and Matthew McConaughey all appeared in more than…The

ABC News Live’s flagship newscast, ABC News Live Prime with Linsey Davis, celebrated its fifth anniversary on Monday. And network staff had an in-office celebration to mark the occasion, including remarks from senior executives, a sizzle reel, and the debut of a new studio at ABC’s offices at 7 Hudson Square where several of the…ABC

Welcome to this episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Maggie Schmerin, chief advertising officer at United Airlines, who brings eight years of experience at the airline and a background in PR and digital communications from Edelman. In this candid conversation, Maggie discusses United’s marketing transformation, the complexities of airline…Welcome

Ellen Leyva is retiring from Los Angeles ABC owned station KABC after 29 years. “Yes, it is bittersweet for me indeed. You would think this would be easier the second time around, but somehow it’s not, but here we go. I started here at KABC in 1995 when my oldest daughter was 8 weeks old,”…Ellen

Yesterday, we told you about a story aired by KMOV that used an out-of-context interview as if it were intended to be part of an investigative story. The story in question was about an investigation into the St. Louis Development Corporation, an independent economic development agency, and how it handled COVID loans. The CBS affiliate…Yesterday,

Heidi Voight is leaving NBC Connecticut after ten years. Voight posted the news to social media, saying she needed to “hit the pause button” on her news career after her mother’s murder in 2023. Police in Vermont initially believed Voight’s mother, Claudia Voight, died of a medical event. But an autopsy revealed her mother’s death…Heidi

On a muggy morning in New Orleans–the day before the Super Bowl–Publicis Media hosted a brunch with some of the biggest execs in women’s sports. The gathering was also a pre-launch party for Women’s Sports Connect, a new offering available today from the media agency that’ll make it easier for clients to advertise across women’s…On

The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the rating, Super Bowl 59 becomes the most-viewed Big Game ever, beating Paramount’s…The

With all due respect to the Philadelphia Eagles, there was another big winner at Sunday’s Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday’s Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike’s logo appeared 819 times across 521…With

The Super Bowl is the ultimate clash of sport, advertising, and music. According to research by music and entertainment data firm Luminate, music listeners and sports fans are two of the biggest overlapping consumer groups. “Music listeners in the U.S. who identify as sports fans listen to music 14% more than the average U.S. music…The