Ciencias de la comunicación

Lindsey Mastis Leaves WJLA in Washington, D.C.

WJLA morning news alert desk anchor and AI & Tech reporter Lindsey Mastis has signed off from the Washington, D.C. ABC affiliate. “That’s a wrap!” she wrote on social media. “Grateful for my friendships, experiences, and adventures!” She then hinted at her next stop by saying, “Excited for my journey into AI & Tech, and…WJLA […]

Lindsey Mastis Leaves WJLA in Washington, D.C. Read More »

Amazon Returns to Upfront Week With Notable Changes

Amazon is again bend-and-snapping up an upfront week presentation slot for 2025, but its second year presenting will have some tweaks. At the Consumer Electronics Show (CES) today, Amazon announced it will have its second annual upfront presentation on Monday, May 12, at 6:30 p.m. ET at The Beacon Theatre in New York City. The…Amazon

Amazon Returns to Upfront Week With Notable Changes Read More »

These Topics Will Dominate the TV Landscape in 2025, According to 14 Industry Executives

It’s a new year, which means plenty of opportunity for growth and change in the world of TV. Last year, the TV industry learned a lot amid increasing consolidation, declining upfront prices, and shifting consumption. Now, it appears that ad-supported streaming, new forms of measurement, and commerce media are set to take center stage. As…It’s

These Topics Will Dominate the TV Landscape in 2025, According to 14 Industry Executives Read More »

Influencer Marketing Will Be Anything but Stagnant in 2025

With a TikTok ban looming, LinkedIn putting a stake in the ground as an influencer platform, and pharma finally finding its footing, 2025 is shaping up to be a transformative year for the world of influencer marketing. We’re about to see some major shifts that will impact how brands operate and where they invest, as…With

Influencer Marketing Will Be Anything but Stagnant in 2025 Read More »

TikTok’s North American Ad Chief Steps Down as Ban Nears

Sameer Singh, TikTok’s North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting pressure, with a U.S. ban set to take effect on January 19. Singh joined ByteDance in 2019 and has been a central figure in…Sameer

TikTok’s North American Ad Chief Steps Down as Ban Nears Read More »

Doritos Picks 25 Semifinalists to Crash Super Bowl 59

Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25 semifinalists–one for each of the years Doritos has run a Super Bowl ad–from a Big Game-sized bowl of thousands of submissions. Fans can view…Creators

Doritos Picks 25 Semifinalists to Crash Super Bowl 59 Read More »