Ciencias de la comunicación

Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in. Read More

ARM oversees $750M in media investments annually.ARM oversees $750M in media investments annually. Read More

This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, […]This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative

This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House

This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. […]This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between

This post was created in partnership with Empathy Lab  The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much.  During an ADWEEK House […]This post was created in partnership with Empathy Lab  The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so

This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty.  During an ADWEEK House […]This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer

This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership, trust, and collaboration. During an […]This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on shared ownership,

This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and measure consumers across channels. […]This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute,

This post was created in partnership with Adobe  Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface options. […]This post was created in partnership with Adobe  Brand discovery has always happened in places companies don’t fully control. What’s different now is that the