This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to show up inside […]This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands […]
Scaling Brands Inside the Story Read More »
CMO Leandro Barreto reveals 4 big learnings from the CPG’s $4.5B budget shift.CMO Leandro Barreto reveals 4 big learnings from the CPG’s $4.5B budget shift. Read More
Some Unilever Brands Are Going All in on Social Marketing Read More »
This post was created in partnership with Philo As streaming audiences splinter and platforms consolidate, some players are making an ambitious bet: that the future of TV looks a little […]This post was created in partnership with Philo As streaming audiences splinter and platforms consolidate, some players are making an ambitious bet: that the future
The Future of TV Is Connected Read More »
This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly want and actively choose, trust, […]This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly
Why Desire Is an Emerging Competitive Advantage Read More »
This post was created in partnership with InMobi The next shopping journey may begin before consumers even think to search. During an ADWEEK House Cannes Lions fireside chat co-hosted with […]This post was created in partnership with InMobi The next shopping journey may begin before consumers even think to search. During an ADWEEK House Cannes
AI Is Changing How Consumers Discover Products Read More »
This post was created in partnership with Burson Ask a chief communications officer what their job is today, and the answer looks nothing like it did a decade ago. At […]This post was created in partnership with Burson Ask a chief communications officer what their job is today, and the answer looks nothing like it
The Chief Communications Officer’s Rise as a Strategic Advisor Read More »
One of the biggest concerns people had when talk started about regulating AI was whether the government was going to require developers to get permission before releasing new models. This executive order takes a different approach. Instead of creating another layer of bureaucracy, it establishes a vOne of the biggest concerns people had when talk
AI Executive Order aims to balance security and innovation Read More »
This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’This year’s Cannes Lions was an inflection point where ‘AI stopped being the headline and simply became part of the creative process.’ Read More
As AI’s Novelty Fades, Cannes Lions’ Winners Point to What’s Next Read More »
He’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the “wholesale slaughter of people” is overHe’s ditching businesses that make mud flaps and cheese samplers, outsourcing IT, and says the “wholesale slaughter of people” is over Read More
John Wren on the Hunt: Omnicom CEO Reveals What He’s Selling Soon and What’s Coming Next Read More »
Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox, among others, unveiled foundational infrastructure that allows AI agents to connect with each other to perform marketing tasks previously done by humans. Adtech’s agentic moment arrived at Cannes Lions 2026. Major players, including Nvidia, Yahoo, Palantir, Pinterest, and Fox,
The Major Agentic Moves From Cannes Lions—and What They Say About the Future Read More »
