Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brandDistribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand Read More
With Breeze Airlines Partnership, Archer Roose Turns to Travel to Build Its Brand Read More »
Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront. Read More
Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch Read More »
Google’s ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why ‘the future of brand is trust, not social.’Google’s ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why ‘the future of brand is trust, not social.’ Read More
YouTube’s Brandcast Puts Creator Partnerships Front and Center Read More »
As every reporter knows, good things — or, at least, good stories — don’t come to those who wait. They come to those who persist. And persist. It also helps to work with an editor who sprinkles magic dust on your labor of love. Such is the happy, 13-years-in-the-making saga of the new clothbound edition
How an 8-Day Class Evolved Into a Lasting Tribute to Harvard’s Gates Read More »
Gold Gala featured activations and experiences from brands that share Gold House’s mission.Gold Gala featured activations and experiences from brands that share Gold House’s mission. Read More
Gold House Turns Its Gala Into a Brand Partnership Playbook Read More »
Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing nicheBrands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche Read More
Why Some Brands Chose Stagecoach Over Coachella This Year Read More »
Coca-Cola is the marketing masterclass we should have been studying all along.Coca-Cola is the marketing masterclass we should have been studying all along. Read More
Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice Read More »
TelevisaUnivision’s upfront event includes music, microdramas, and even the Big Game.TelevisaUnivision’s upfront event includes music, microdramas, and even the Big Game. Read More
TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront Read More »
The pivot mirrors a broader shift afoot in digital media, as audiences and ad budgets gravitate toward streaming.The pivot mirrors a broader shift afoot in digital media, as audiences and ad budgets gravitate toward streaming. Read More
Under Byron Allen, BuzzFeed Sets Its Sights on the Living Room Read More »
From the data stack to the AI tools that help teams move faster without losing quality or brand control.From the data stack to the AI tools that help teams move faster without losing quality or brand control. Read More
Creative License: How Adobe Helps Brands Stay Creative in the Age of AI Read More »
