Welcome to Friday the thirteenth, local news style. In this episode of stories we didn’t report for one reason or another, we see the sun has set on legendary New York news anchor Chuck Scarborough’s illustrious career, and despite what Rogers and Hammerstein said, not everything is up to date in Kansas City. So let’s…Welcome […]
Here’s the Roundup for the Week Ending December 13 Read More »
At any given time, agency holding companies have multiple pitches of different scale in play–and more often than not, they’re pitching against each other. As Omnicom moves to acquire Interpublic Group (IPG), the two are undoubtedly facing off in various ongoing media and creative reviews–in which case, do they precede as enemies or friends? It…At
Strange Bedfellows: How IPG and Omnicom Should Navigate Active Pitches Read More »
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of…Tools
Tools of the Trade: Graham Nhlamba of Thinkingbox Read More »
When Quicken Loans rebranded as Rocket Mortgage in July 2021, it sought to align the product with its parent company’s (Rocket Companies) brand while showcasing its use of technology throughout the home buying process. Now that it’s built some awareness with the new name, Rocket Mortgage is giving its brand a refresh. In partnership with…When
Rocket Mortgage Gears Up for a Brand Restage Read More »
In the history-making alliance that would meld two of the world’s largest ad holding companies, Omnicom Group’s takeover of Interpublic Group (IPG) brings under one roof more than 50 medical marketing agencies. Discussing the multibillion-dollar deal, Omnicom CEO John Wren singled out the healthcare marketing category as a potential major growth driver for the combined…In
Healthcare Marketing Emerges as Key Growth Driver in Omnicom’s IPG Deal Read More »
Amidst the news of Omnicom Group and Interpublic Group’s (IPG) merger, IPG agency Deutsch announced it is promoting four department leaders to its C-suite. Ivan Perez-Armendariz will become chief digital officer; Heide Peper Hays will become chief data and intelligence officer; Diego de la Maza will become chief production officer; and Lauren Tetuan will become…Amidst
Deutsch Elevates Four Department Leaders to its C-Suite Read More »
As you’re reading this story, revelers are still savoring the sights, sounds, smells, and songs of the 2024 holiday season. But over at the Hallmark Channel, it’s already December 2025. That’s the way the gingerbread crumbles when you’re America’s best-known manufacturer of warm and cozy holiday movies that millions of viewers gather ’round their nearest…As
Inside Hallmark’s Holiday Movie Empire Read More »
Kevin Holden has been named sports director for Raleigh CBS affiliate WNCN. “Having Kevin join CBS 17 News as our sports director is a great addition for the station and community. He’s a world-class storyteller, who knows sports on a national and local level,” said news director Ed Trauschke. “Not only has he anchored and…Kevin
WNCN Hires Kevin Holden as Sports Director Read More »
Omnicom’s acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology across the holding companies, giving clients access to more comprehensive influencer marketing strategies and tools. With more access to first-party data and combined relationships with influencer technology platforms, clients of the new Omnicom could see…Omnicom’s
How Omnicom and IPG’s Data Assets Could Supercharge Its Creator Marketing Capabilities Read More »
The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed facing an uncertain future. The divestiture specifically casts a spotlight on HuffPost–the last acquired asset…The
BuzzFeed Is Shedding Assets. Now It Should Go Private, Experts Say Read More »
