For brands sponsoring college bowl games, it’s no longer enough to turn your cheese cracker into a mascot or burn your toaster-pastry mascot alive and have teams eat it in front of fans: You need to be the Snoop Dogg of postseason play. There are 47 bowl games that comprise college football bowl season in…For […]
Pop-Tarts, Cheez-It, and Snoop Dogg Keep It Weird During College Bowl Season Read More »
Havas is now officially an independent, publicly traded business following a successful spin-off from parent company Vivendi. On Monday (Dec. 16), the agency network debuted on the Euronext Amsterdam exchange with a valuation of $2.6 billion (EUR2.5 billion). Havas has been under Vivendi’s management since its acquisition in 2017, operating alongside sister companies including French…Havas
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The lifestyle media company Betches struck a strategic content partnership with the National Football League on Monday, the second such tie-up the NFL has penned in recent months as it looks to expand its core audience. Betches will gain access to key moments and tentpole events throughout the NFL calendar, including the Pro Bowl, Super…The
Top of the Ticker: January 2025 will mark five years since the tragic loss of basketball legend Kobe Bryant. CNN is paying homage to the NBA star with a three-part CNN Original Series that dives into the private story of the unseen forces that propelled his ascension. Premiering Jan. 25 at 9 p.m. ET, Kobe:…Top
Ticker: CNN to Cover a Basketball GOAT in New Original Series Read More »
Men’s grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand’s internal team to develop campaigns that will “provide a fresh new take on men’s grooming,” according to a statement. Duke Cannon declined to disclose the size of its…Men’s
Men’s Grooming Brand Duke Cannon Names Quality Meats Agency of Record Read More »
CNN’s Alisyn Camerota anchored her final show on Sunday afternoon. Filling in for Fredricka Whitfield, Camerota informed viewers at the end of the 4 p.m. hour that she would be moving on after a 10-plus year stint at the network. (All times Eastern.) “I’ve had such incredible opportunities here,” she said in her exit statement….CNN’s
Inside Alisyn Camerota’s Quiet Departure From CNN Read More »
The New York Times has ended its relationship with Droga5 and has added 72andSunny to its creative roster to work on major brand campaigns, ADWEEK has learned. The Times said it does not have an agency of record and works with a roster of agencies on various needs. “We work with a number of agencies…The
New York Times Ends Relationship With Droga5, Adds 72andSunny to Roster Read More »
“I wish I could find Syrians here to cry with,” Lina Chawaf told other fellows in the Nieman Class of 2025 as she followed the stunning developments unfolding in her country in early December. Chawaf is the CEO and founder of Syrian independent radio station Radio Rozana, which has been operating in exile from France
This post was created in partnership with Human Online fraud prevention isn’t just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize outcomes for digital advertisers, according to Geoff Stupay, vp of media strategy at cybersecurity firm Human. But as both content and crime grow “exponentially” online, marketers…This
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