On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand Versed. Her career journey has taken Sullivan from leading iconic beauty brands at Neutrogena and Dollar Shave Club to helming the rising beauty brand…On […]
Scaling Indie Beauty Using Big Brand Expertise With Versed Read More »
PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal Ads is led by Mark Grether, an advertising executive who previously built Uber and Amazon’s ad businesses. PayPal is pitching aggregated transaction…PayPal
PayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers Read More »
The chaos of Advertising Week New York didn’t slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing and communications agency 62Above announced two additions to its client roster: AT&T Hotel and Conference Center in Austin, Texas, and luxury property operator Cote Hospitality….The
Revolving Door Agency Moves: 62Above, GumGum, Mediaworks, WPP, and More Read More »
Talk about luxury upgrades. Former Dawson’s Creek heartthrob Joshua Jackson trades #CreekLife for #CruiseLife as he returns to the life aquatic on primetime television in Doctor Odyssey. Almost 14 million viewers joined the maiden voyage of ABC’s shipboard medical procedural across linear and digital platforms within three days of its Sept. 26 launch–a sizeable passenger…Talk
Doctor Odyssey Sets Sail With Deluxe Marketing Campaign Read More »
Welcome to another special episode of the Marketing Vanguard podcast recorded at Brandweek 2024 in Phoenix, Ariz. This week, ADWEEK chief experience officer Jenny Rooney speaks with one of Time magazine’s 100 Most Influential People: Deepak Chopra, founder of the Chopra Foundation, prolific author, and wellness guru. Join us for an engaging conversation delving into…Welcome
The Art of Storytelling for Brands With Deepak Chopra Read More »
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Julia Goldin, chief product and marketing officer at the Lego Group. Goldin shares how Lego balances traditional play with digital innovation, discusses the brand’s exciting partnerships with global icons like Pharrell Williams, and highlights Lego’s dedication to…In
Crafting Creativity: Julia Goldin on How Lego Inspires Across Generations Read More »
Apple on Thursday released the first scripted film for its Vision Pro virtual reality headset, providing a window into the future of immersive entertainment. The 17-minute film, Submerged, written and directed by Academy Award-winning director Edward Berger, takes viewers inside a World War II-era submarine which has been attacked by enemy warships. Through the eyes…Apple
Apple Releases First Scripted Immersive Film For Vision Pro Read More »
Today, on the last day of Advertising Week, DirecTV announced it will launch MyFree DirecTV, a dedicated free, ad-supported streaming TV (FAST) platform, on Nov. 15. When it launches, MyFree DirecTV will give viewers direct access to curated FAST channel content and an extensive on-demand library, with additional channels slated to join the MyFree DirecTV…Today,
DirecTV Enters FAST Lane With Free Ad-Supported Streaming Platform Read More »
Nick Karrat is lacing up his Jordans and heading to Detroit to become the new chief marketing officer at online marketplace StockX. The “current culture marketplace” connects buyers and sellers across the globe through dynamic pricing mechanisms that enable transactions based on market value, and it focuses on high-demand goods such as accessories, apparel, collectibles,…Nick
StockX Fills Its CMO Post With Nick Karrat Read More »
Several broadcast meteorologists tell Rolling Stone, they’re spending more time trying to fight the increasing flow of misinformation whenever there’s a major weather event. Some say they are also being threatened while doing it. “People are just so far gone, it’s honestly making me lose all faith in humanity,” said Washington D.C.-based meteorologist Matthew Cappucci….Several
