Ciencias de la comunicación

Chris Nakamoto to Join WAFB in Baton Rouge

Investigative reporter Chris Nakamoto will join Baton Rouge, Louisiana CBS affiliate WAFB in January 2025. Nakamoto will serve as the station’s chief investigative reporter and will co-anchor the 5 p.m., alongside anchor Tisha Powell. “For decades now, WAFB Channel 9 has been the gold standard when it comes to news, weather and sports in the…Investigative […]

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Lawmakers Warn Big Tech to Prepare for Potential TikTok Ban

The House China Select Committee began issuing reminders on Friday that it is serious about the potential ban of TikTok in the U.S. starting Jan. 19. Committee chair Rep. John Moolenaar (R-Mich.) and ranking member Rep. Raja Krishnamoorthi (D-Ill.) sent letters to Apple, Google, and TikTok Friday reminding them that barring a change in TikTok’s…The

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Elizabeth Banks Puts Her Unique Stamp (and Face) on Archer Roose Wine

The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn’t one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood multi-hyphenate has embedded herself fully into the brand, both in real life and in a series of wacky ads over the past several years. By extension,…The

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Inside Netflix’s Massive Marketing for Squid Game Season 2

Netflix really wants you to know that Squid Game’s second season is coming, and it’s doing so by giving the green light to a massive marketing push. The Korean drama series is Netflix’s most-watched show ever, and the sophomore season of is one of the year’s most-anticipated shows. The series is already nominated for a…Netflix

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Private Labels Head Into 2025 With Major Momentum

Private label brands, such as Walmart’s Great Value, Target’s Good & Gather, and Costco’s Kirkland Signature, have found their way into more homes across America this past year. There are a few reasons why. First, supply chain issues during the pandemic led to shortages in big-name national brands, forcing many shoppers to give private label…Private

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WPP CEO Mark Read Tells Staff Omnicom-IPG Deal Is ‘Good News For Us’

WPP boss Mark Read has described Omnicom Group’s acquisition of Interpublic Group (IPG) as a “moment of opportunity” for the U.K.-based ad network, urging employees to keep delivering for clients “without distractions.” “Clients will not have missed the fact that, in the last week or two, several of our competitors have spent a lot of…WPP

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