For decades, marketers have faced a profound disconnect: Black culture drives consumer trends, yet the infrastructure of commerce often excludes its core community. Black artists fill stadiums their day-one fans can’t access. Black style defines luxury brands their originators can’t afford. Black vernacular sells products while its creators watch profits flow elsewhere. Kendrick Lamar’s groundbreaking…For decades, marketers have faced a profound disconnect: Black culture drives consumer trends, yet the infrastructure of commerce often excludes its core community. Black artists fill stadiums their day-one fans can’t access. Black style defines luxury brands their originators can’t afford. Black vernacular sells products while its creators watch profits flow elsewhere. Kendrick Lamar’s groundbreaking… Read More
