Ciencias de la comunicación

Nearly two months after AKQA announced the departure of founder and CEO Ajaz Ahmed, the WPP-owned digital agency has reorganized its network to better service clients across offices and markets, it shared exclusively with ADWEEK. The new structure aims to simplify access to AKQA’s offering for clients, who increasingly want integrated services and teams. It…Nearly […]

President-elect Trump’s pick to lead the Federal Communications Commission, Brendan Carr, spoke with David Faber and Melissa Lee on CNBC’s Squawk on the Street last week to discuss his plans for the commission, which include some issues that touch local television. Carr is said to have written a chapter about the FCC in Project 2025,…President-elect

After less than 24 hours of rumors, reports, and speculation, Omnicom has confirmed its acquisition of Interpublic Group. Expected to close in the second half of 2025, the deal has the potential to upend the ad industry by creating a holding company behemoth that could take on the dominance of WPP and Publicis Groupe. First,…After

Stephanie Valle is leaving KVIA after 23 years. Valle started her career at the El Paso, Texas ABC affiliate as an intern and worked her way up to evening anchor. “To be able to gain someone’s trust in the moment when they are most vulnerable and to, in turn, share their story with our community…Stephanie

GenYOU, an AI-powered application from Icons8 LLC, offers users a unique way to create digital phGenYOU, an AI-powered application from Icons8 LLC, offers users a unique way to create digital ph Read More

It’s not uncommon for a single brand to sell through four (or more) retailers, each with either a distinct supply-side platform or their own internal proprietary solution. Just imagine how “ruff” a pet brand has it selling products on Target, Petco, Kroger, and Amazon. With all of these platforms measured a little (or a lot)…It’s

Artificial intelligence startup ProRata.ai wants to bring a more equitable compensation model to media companies with the launch of its AI-powered search engine, Gist.ai. The startup uses gen AI to accurately attribute search results and share revenue with content owners. This revenue is generated by subscriptions and ads that run Gist. People can sign up…Artificial

Reddit became the latest platform to dip its toes into the artificial-intelligence-powered search waters with its announcement Monday that it is expanding its test of Reddit Answers. The company said people come to its platform for advice, answers, and perspectives, and AI-powered search that surfaces discussions, hot takes, information, and recommendations from communities and conversations…Reddit

Omnicom Group has confirmed a takeover of rival holding company Interpublic Group (IPG). The mega-merger between the two New York-listed businesses will create the world’s largest advertising group. John Wren, chair and chief executive (CEO) of Omnicom said in a statement the deal would combine “highly complementary data and technology platforms” to drive growth for…Omnicom

A new advertising star is born, and her name is Luna. The female primate–created through a mix of live-action and computer-generated images–leads viewers through 3 billion years of Earth’s history in a lushly cinematic three-minute commercial for the Royal Ontario Museum. Oh, and she sings a heart-wrenchingly beautiful aria from the Italian opera “L’elisir d’amore.”…A