Ciencias de la comunicación

Mastercard wants to help small and midsized businesses harness the power of artificial intelligence. The payments company began a pilot Monday of a generative AI chatbot tool Mastercard Small Business AI, designed to help SMB owners in all categories, regardless of what stage their business has achieved. “AI can’t replace the power of human connection,…Mastercard […]

This post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. And by subverting stereotypes, brand leaders can also change how our culture views old age, AARP chief brand officer Barbara Burke told a New York audience this month. At a “Brand Genius”…This

BetMGM announced today that it has appointed Casey Hurbis as its chief marketing officer. Hurbis is the sports betting brand’s first CMO since 2020. He will report to chief revenue officer Matt Prevost, who served as CMO prior to becoming the company’s CRO. The new CMO brings over 30 years of consumer marketing experience to…BetMGM

Omnicom’s IPG takeover could make it a stronger retail media competitor to Publicis. Retail media’s growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data…Omnicom’s

If you want to know who received an early look at Squid Game’s highly-anticipated sophomore season, it sure seems like streaming giant Netflix gave the green light to Golden Globes voters… and the red light to everyone else. When the nominations for the award show’s 82nd edition were unveiled on Monday morning, Season 2 of…If

Friday, Nov. 22 CNN’s total viewer audience once again fell below 500,000 total viewers in primetime and total day. The network’s most-watched program in total viewers was the 5 p.m. hour of The Lead with Jake Tapper, while NewsNight with Abby Phillip was first in the demo. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC:…Friday,

Jadyn Maloney will be the new morning co-anchor for NBC and Fox affiliate KTVE-KARD in West Monroe, Louisiana. Maloney is a student at the University of Louisiana Monroe, majoring in Communications with a concentration in Integrated Media. The station said she plans to stay in the Monroe area after graduation and obtain her Master’s degree…Jadyn

In the broadening sports media landscape, Disney Advertising is discovering that audiences booing opposing teams on Monday Night Football and saying “Boo-urns” over on Disney+ are often the same. Tonight’s Monday Night Football matchup between the Dallas Cowboys and Cincinnati Bengals is getting the Funday Football treatment ESPN first deployed during the 2023 NFL season,…In

Though initially described as a mega-merger, the deal between Omnicom and Interpublic Group is structured as an acquisition by Omnicom, and the new entity will continue to be called Omnicom and trade on the New York Stock Exchange under the OMC ticker. A new leadership structure was announced Monday (Dec. 9) morning. The combination brings…Though

A+E Networks is announcing a new ad sales leader. Today, A+E Networks named Toby Byrne its new president of ad sales, effective February 2025. Byrne will succeed Peter Olsen, who has decided to retire after nearly 20 years at the company. Paul Buccieri, president and chairman of A+E Networks, announced the news. Byrne joined A+E…A+E