Lunar New Year is upon us, and it’s the Year of the Snake. As my family prepares for the celebration, it got me thinking about how this preeminent holiday is its own enduring brand that has remained for thousands of years with its own set of traditions and brand codes. My parents immigrated to the…Lunar New Year is upon us, and it’s the Year of the Snake. As my family prepares for the celebration, it got me thinking about how this preeminent holiday is its own enduring brand that has remained for thousands of years with its own set of traditions and brand codes. My parents immigrated to the… Read More
