Ciencias de la comunicación

WAOW anchor Melissa Langbehn said goodbye to viewers after losing her job in the most recent Allen Media layoffs. Her departure from WAOW and the layoffs at Allen Media properties in Eau Clair, La Crosse and Madison are more than a simple business decision implemented to increase profits, put a band-aid on a shrinking bottom…WAOW […]

Returning to the Super Bowl after more than a decade, General Mills is showcasing one of its top snack brands in the Big Game: Totino’s Pizza Rolls. The spot aims to remind fans that Totino’s Pizza Rolls are the perfect value-priced game day snack. “Totino’s Pizza Rolls has been an iconic brand for decades, bringing…Returning

Friday, Nov. 29 Live programming was absent during primetime as the networks filled their schedules with re-airing of weekday programming or original specials. Even with that caveat, Fox News still averaged nearly two million total viewers in primetime, with Jesse Watters Primetime registering as the most-watched show. Meanwhile, both CNN and MSNBC were under 400,000…Friday,

There has never been more ways to incorporate technology into a campaign, from data analytics to generative AI. But the honorees of ADWEEK’s inaugural Creative Tech Awards took the use of these advanced tools a step further, embedding technology at the heart of their creative campaigns. These brands, agencies and tech firms found new ways…There

Horizon Media now has a full-service creative agency, with the launch of One Horizon. One of the largest U.S. media agencies and the largest independent agency globally on Tuesday revealed advertising agency Horizon One, with veteran creative Roberto Alcazar at the helm. The new agency, which will operate as part of Horizon Media, rounds out…Horizon

Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter, according to data from Luma Partners, Axios reports. That’s the highest rate since the first half of 2022. Driving the deal growth is an increase in digital ad…Adtech

Former Fox Corporation and News Corporation chairman Rupert Murdoch has lost his bid to alter his family trust. The New York Times reported on Monday that a Nevada commissioner ruled against the Australian media titan, who had hoped to consolidate control of Fox News Media under his son, Lachlan Murdoch. The younger Murdoch currently serves…Former

Tuesday, Nov. 26 Even during the slow Thanksgiving holiday period, Fox News’ The Five continues to be appointment television. The show hovered above the four million mark in total viewers, and was the network’s second most-watched show in Adults 25-54 demo. MSNBC’s most-watched program in total viewers was Deadline: White House with Nicolle Wallace, while…Tuesday,

The blockbuster tie-up between Omnicom Group and Interpublic Group on Monday offers valuable clues about the future of dealmaking in the ecosystem, and telegraphs what parts of the combined business Omnicom might look to spin-off, according to interviews with five corporate strategy and financial advisors. The acquisition reflects the growing value of data and digitally…The

Omnicom CEO John Wren and Interpublic Group (IPG) CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced on Monday Dec. 9. It’s been more than ten years since the derailed merger between Omnicom with Publicis Groupe and this time, Wren made sure there was agreement between…Omnicom