Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data scientists and marketers globally, starting Wednesday. The industry’s lack of addressability and the decline in the use of cookies has spurred marketers to seek more holistic measuring frameworks, and Google is framing Meridian as a solution to…Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data scientists and marketers globally, starting Wednesday. The industry’s lack of addressability and the decline in the use of cookies has spurred marketers to seek more holistic measuring frameworks, and Google is framing Meridian as a solution to… Read More
