Ciencias de la comunicación

Leading Consumer Health Transformation With Purpose at Haleon

In this compelling episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter sit down with Katie Williams, chief marketing officer of Haleon, parent company of consumer health brands such as Sensodyne, Advil and Centrum. A seasoned leader in the consumer packaged goods industry, Williams shares her unique journey, navigating two major corporate…In

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Mattel Faces Class-Action Suit Over Pornographic URL on Wicked Doll Packaging

It’s not all fun and games for toy manufacturer Mattel, which was hit with a class-action lawsuit Tuesday over a high-profile packaging error on dolls depicting characters in Universal Pictures’ Wicked. Law firm Poulin Willey Anastopoulo filed the suit in U.S. District Court for the Central District of California on behalf of South Carolina resident…It’s

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Seeing More Video Ads in Retail Environments? You’re Not Alone.

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn’t limited to tiny squares on a smartphone. In 2024, 68.6 million U.S. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to…With

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How Marriott Bonvoy Is Redefining Loyalty and Personalization

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Peggy Roe, executive vice president and chief customer officer at Marriott International. Roe shares insights on the evolution of the hospitality industry, emphasizing the impact of customer loyalty and the role of first-party data in personalizing guest experiences….In

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Leon Harris to ‘Step Away’ From WRC Anchor Desk

WRC anchor Leon Harris will “step away” from the Washington D.C. NBC-owned station’s anchor desk after leaving the Thanksgiving newscast early. There was speculation on social media about why Harris left the 6 p.m. show. The station said he “appeared unwell” before disappearing. A quick check of tveyes showed the station went to an extended…WRC

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Hellmann’s Crashes Charli XCX Brat Tour With Homage to ‘Sandwich Bag’ Poster

Hellmann’s is so brat. As brat summer turned into brat fall – with the pop star who inspired a thousand memes, Charli XCX, taking her Brat arena tour to the U.K. – Hellmann’s became the latest brand to jump on one of the biggest social media trends of the year. Unilever’s mayonnaise brand pulled off…Hellmann’s

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