Ciencias de la comunicación

As the 2026 World Cup approaches, The Home Depot is building toward a different kind of game day. This morning, FIFA announced The Home Depot as the “Official Home Improvement Retailer” for FIFA World Cup 2026 in Mexico, Canada, and the United States. With 2,345 stores across all three host nations, The Home Depot will…As […]

Beyonce leaned into her cowboy era, a gecko grew up, a barf bag went viral. Michael Cera pranked the nation, Waldo had an existential crisis, Ben Affleck realized his boy band dreams, and a potato chip lover got stuck in a time loop. The best ads of 2024 took us on a wild, inventive, funny,…Beyonce

It’s the time of year when Publicis Groupe CEO Arthur Sadoun wishes the entire team a happy holidays and issues its wish list. In the past, efforts have included tech-focused efforts like its Marcel-themed video, and last year’s impressive 100,000 thank you AI wish list. This year, Sadoun has enlisted everyone’s favorite Olympic ambassador and…It’s

To mark the 10th year of Spotify Wrapped, the streaming giant is celebrating the unique and surprising ways artists and creators have shaped fans’ lives around the world. On Wednesday (Dec. 4), Spotify launched its global “2024 Wrapped” campaign, which over the past decade has become the platform’s biggest marketing moment of the year and…To

The digital media company BuzzFeed Inc., which owns BuzzFeed, HuffPost, and the properties Tasty and First We Feast, is facing a potential $124 million debt crisis related to funds it raised in June 2021 to finance its acquisition of Complex Media. According to the contract governing the deal, the creditors who lent BuzzFeed the money…The

NBA 2K and Genius Sports found the cheat code for drawing more fans to the 2024 Emirates NBA Cup: Turn it into a video game. As TNT Sports’ networks and platforms show the tournament’s quarterfinal and semifinal knockout rounds across its networks and platforms, NBA 2k and Genius Sports will use graphic overlays and in-game…NBA

Rigby is on a freelance gig. His day job is sniffing out cadavers for the police department, but today, the frisky retriever is on a soundstage in front of a camera. In a few minutes, a bunch of kids will kick off a taco party. Rigby’s only job is to look cute–and not eat the…Rigby

The evolution of influencer marketing has brought unparalleled opportunities for brands. But it’s also created some murky tactics, including undeclared partnerships and hidden collaborations. That’s where marketing analytics platform Ravineo, which officially launched on Nov. 12, comes in. Ravineo lets brands and agencies make smarter, data-driven decisions about their influencer strategies in real time, using…The

Walmart is officially even more connected to connected TV. Today, the retail giant closed its $2.3 billion deal for TV manufacturer Vizio, which was first announced in February. In a press release, Walmart noted that the purchase of Vizio and its SmartCast Operating System, which has more than 18 million active accounts, will enable the…Walmart

Fox News primetime host Sean Hannity introduced a new long-form monthly interview series on Tuesday–aptly titled Sean–on the streaming service Fox Nation. The interview series captures candid conversations with guests from sports, entertainment, and politics, diving deep into their lives, passions, and perspectives. It will also provide behind-the-scenes stories and unfiltered discussions about the moments…Fox