Ciencias de la comunicación

OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad Age. More broadly, she will focus on communicating the company’s mission to “develop AI as powerful as human cognition, known as artificial general intelligence…OpenAI

Disney+ is adding a new player to the roster, with ESPN now coming onto the streaming platform. As it did with its Hulu tile on Disney+ earlier in the year, Disney is now bringing an ESPN tile to the streaming service for its bundle subscribers in the U.S. Additionally, the company has revealed all Disney+…Disney+

A Super Bowl spread is only as good as the cracker holding it. Ritz crackers is entering the Super Bowl advertiser lineup for the first time this year, with a 30-second spot by The Martin Agency, director Jake Szymanski (Funny or Die, Mike and Dave Need Wedding Dates), and production companies Gifted Youth and PXP….A

On the day of the release of ChatGPT 4.0, OpenAI CEO Sam Altman tweeted “her”–a reference to the 2013 science fiction film in which an AI chatbot named Samantha, voiced by Scarlett Johansson, develops an intimate relationship with her human user. The tweet called attention to a new feature for the product: voice mode, allowing…On

Ty Steele will join Detroit NBC affiliate WDIV as anchor for the stations 5, 6 and 11 p.m. newscasts. Steele will work alongside Kimberly Gill, Kim Adams, and Hobie Artigue beginning December 16. He’ll replace longtime WDIV anchor Devin Scillian, who announced his retirement after 30 years. “When Devin let us know his plans to…Ty

Zendaya is accidentally doing her part to increase the viewership of local TV. Boston ABC affiliate WCVB accidentally captured b-roll footage of the Hollywood star strolling around town with her mom. The clip aired on the station’s 6 p.m. newscast on Sunday, without anyone at the station noticing. Topsfield, Massachusetts resident Chloe Mitchell saw the…Zendaya

TikTok shared the year’s most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday’s release of Year on TikTok 2024. Man in Finance landed @girl_on_couch a talent agent and a record deal, but it was just one of 2024’s top memes, joining Brat Summer from @charlixcx, “very demure,…TikTok

Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television’s Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who was the national sales manager from 1998 to 2000….Longtime

It doesn’t take an eagle eye to see there’s something amiss in the just-launched Zevia holiday campaign. From the first frames, the 30-second spot proudly declares its AI-generated shenanigans in the form of Santa improbably traveling by drone, not sleigh, while other humanoid characters sprout multiple extra limbs and smile through twinkle-light teeth. As a…It