Ciencias de la comunicación

Retirement and wealth management firm Empower has a message for its customers: “Get good at money. So you can be a little bad.” That’s the tagline behind its latest campaign and first work by Goodby, Silverstein & Partners (GS&P), which it brought on as agency of record in November. The campaign includes two new spots:…Retirement

What do a refrigerator, Antonio Banderas, and the spirit of Randy “Macho Man” Savage have in common? Ask Bosch, which has made all three the pillars of its debut Super Bowl ad. In a teaser released today, an actor dressed as Savage during his reign as Intercontinental Champion in the ’80s struggles while trying to…What

Charli XCX and Martha Stewart sip champagne and take selfies while nibbling on their respective girl dinners. Meanwhile, Matthew McConaughey channels legendary Chicago Bears coach Mike Ditka from the team’s 1980s glory days. The high-wattage celebrities show up in separate teasers for Uber Eats’ upcoming fifth consecutive Super Bowl commercial, giving a few hints about…Charli

Qlik announced the acquisition of Upsolver, a pioneer in real-time data streaming and Apache IcebQlik announced the acquisition of Upsolver, a pioneer in real-time data streaming and Apache Iceb Read More

Rival social platforms are seizing on TikTok’s legal and technical troubles, rolling out new incentives to lure creators and advertisers. As TikTok faces mounting uncertainty, competitors are doubling down with fresh monetization tools, expanded ad offerings, and aggressive outreach–turning disruption into an opportunity to reshape short-form video. “It will be hard for [TikTok] to shake…Rival

The rise of connected TV has introduced a new era of opportunity for advertisers, marrying the precision of digital targeting with the immersive power of television. Technological innovation has enabled the delivery of hyperrelevant, personalized video content to specific audiences, promising better engagement, higher ROI, and more meaningful consumer connections. However, this promise remains largely…The

Coors Light needed someone to have a Case of the Mondays for its Super Bowl teaser, so it looked around Hollywood and basically asked, “Who routinely plays someone having a bad day?” Enter actor and comedian Timothy Simons, better known as patently unlikeable White House liaison and all-around punching bag from HBO’s Veep and, currently,…Coors

Toyota is the latest automaker to confirm it will not run a TV ad during the Super Bowl 59 broadcast, joining other major automakers including BMW, General Motors, and Kia in sitting out the telecast. A Toyota spokesperson confirmed to ADWEEK that it has no plans to run a spot during the 2025 Big Game….Toyota

AI firm MarkeTeam AI, which uses AI agents to replicate the functions of marketing teams, has raised $3 million in seed funding, bringing its total funding to $5 million. Ocean Azul Partners led the round, with additional support from marketing veterans like Clive Sirkin (former CMO of Kellogg’s and Kimberly-Clark), Dion Joannou (former CEO of…AI

Not only do beluga whales have Einstein-level IQs, but at least one of the Arctic-dwelling creatures has been blessed with the gift of speech. That’s according to a comedic 30-second teaser from NerdWallet for its first Super Bowl commercial. The video, launching today during the NFL Conference Championship games, plays fast and loose with the…Not