Ciencias de la comunicación

Citibank’s chief marketing and content officer Alex Craddock believes that despite the power of AI, the magic of great creative still comes from humans. Craddock joined Citi in May from BlackRock after a restructure to oversee its marketing department and set a new strategy for original content and thought leadership, ADWEEK reported at the time….Citibank’s […]

Adriana Mendez will join Milwaukee, Wisconsin NBC station WTMJ as the station’s new morning anchor. Mendez will co-anchor alongside Tom Durian. She replaces Symone Woolridge, who announced her departure in September. The station said Mendez started at the station in reception more than a decade ago, commuting each day from Kenosha. “It’s been an emotional…Adriana

Perplexity’s Publisher Program, which distributes revenue to media outlets when their content appears next to ads on the AI search platform, has recruited its second batch of publisher partners. The San Francisco-based startup now works with over a dozen global media titles, including the Los Angeles Times, Blavity, The Independent, Prisa Media (the leading Spanish-language…Perplexity’s

Dressed in a white salwar and tunic, journalist Meena Kotwal speaks of equality, hope, and revolution and of leaving a better world for her 4-year-old daughter than the one she is fighting. Her eyes are resolute, her voice impassioned; and yet, in moments, all that ferocity melts into fear.  “I grew up in this same

Let’s be honest – how many apps do you still have on your phone that you never use? It’s a commonLet’s be honest – how many apps do you still have on your phone that you never use? It’s a common Read More

After a record-breaking season, the WNBA’s winning streak continues. A new report from data analytics firm Morning Consult, which tracks how consumers perceive thousands of brands each day, reveals no brand’s reputation rose more throughout 2024 than the WNBA’s. “It’s rare that a sports league ever makes any type of ranking that we put out,”…After

President-elect Donald Trump will break his extended hiatus from non-Fox News legacy media outlets this weekend. With one month to go before he re-enters the Oval Office, Trump is set to speak with NBC News’ Kristen Welker on this Sunday’s edition of Meet the Press. It’s his first network interview since Election Night, when the…President-elect

NBC News’ Today remained America’s top morning show in both total viewers and the advertiser-prized Adults 25-54 for the Thanksgiving week of Nov. 25. However, this week’s win comes with a big caveat: the show’s performance was boosted by its annual coverage of the Macy’s Thanksgiving Day Parade, which typically lifts Today to a win…NBC

The Thanksgiving holiday weekend understandably led to lower viewership across all three evening newscasts during the week of Nov. 25. NBC Nightly News with Lester Holt was the lone standout during this holiday period. The flagship NBC newscast avoided steep audience erosion in both total viewers and the advertiser-coveted Adults 25-54 demo. Note: The weekly…The

OpenAI CEO Sam Altman took a jab at The New York Times’ high-profile lawsuit against OpenAI while speaking at The New York Times’ own DealBook conference. Altman discussed all things artificial intelligence, including the future of artificial general intelligence while speaking on Dec. 4. He also spoke about the New York Times’ ongoing lawsuit against…OpenAI