Ciencias de la comunicación

On June 6, 2024, a 35-year-old Tennessean named Robby Starbuck got wind of something that ticked him off. Tractor Supply, the retail chain where Starbuck bought feed for the cattle on his 12-acre ranch, had adopted multiple policies and initiatives aimed at fostering diversity, equity, and inclusion (DEI.) And so Starbuck, a former music video…On

While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry. These conversations must highlight the ongoing need to promote diversity as we grow. As we plan our…While

Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae Kang, the charismatic son of a racing legend who whips through Japan in a GR Corolla. It also features some of Toyota’s other Gazoo Racing motorsport division cars including the GR Supra and GR 86….Seven

Berta de Pablos-Barbier is choosing bling, joining jewelry manufacturer and retailer Pandora as its new chief marketing officer (CMO). She succeeds Mary Carmen Gasco-Buisson, who is returning to Unilever, where she worked prior to sitting in the top marketer seat at Pandora. Gasco-Buisson is rejoining to take on the role of executive (CEO) at Unilever…Berta

AI firm Character.AI is facing backlash after using the likeness of Jennifer Ann Crecente, an 18-year-old murder victim from 2006, in a video game without her family’s consent. The company said that the character violated its policies against impersonation and removed the character. Drew Crecente, Jennifer’s father, received an automated Google alert that an AI…AI

Hispanic Heritage Month is a time to spotlight the voices of America’s vibrant Hispanic and Latino communities spread across the country from sea to shining sea. And that spotlight is shining brighter than ever this year courtesy of the 2024 presidential election, with the Latino vote shaping up to be one of the deciding factors…Hispanic

ADWEEK has a new weekly newsletter exploring the topics marketers care about through numbers — both hard and soft. It’s called Data Drop. You can sign up to receive it here. Below is a sample of this week’s edition. ***** The Numbers Behind Nutter Butter’s Nuttiness If you haven’t visited Nutter Butter’s TikTok account lately,…ADWEEK