Ciencias de la comunicación

The trend of big companies cutting their diversity, equity, and inclusion initiatives continues with retail giant Target ending its supplier and workforce diversity efforts. The 2020 murder of George Floyd in Minneapolis, where Target is headquartered, spurred the company to set goals of spending more than $2 billion with Black-owned businesses by 2025 and boosting…The

Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon’s demand-side platform, or Amazon DSP, emerged from beta today. The tool uses AI to analyze shopping, browsing, and streaming signals and then optimizes ad buys across streaming TV and online video to target an audience who is most…Amazon

Why spend $7 million for a 30-second Super Bowl spot when you can get just as much buzz–and way more bang for your buck–by skirting the live broadcast? Many brands this year are forgoing the traditional Super Bowl ad buy and taking their shows on the road with experiential activations around the Big Game that…Why

Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast’s premiere episode attracted 3.5 million total viewers and 451,000 viewers among the Adults 25-54 set. That gives the…Meet

A horse walks into a bar. No, he literally does in Budweiser’s Super Bowl 59 ad. After its Big Game teaser revealed the brand’s full-length campaign would feature its smallest Super Bowl star in over a decade, Budweiser unveiled “First Delivery” on Monday, a 90-second spot starring a baby Clydesdale horse. Budweiser’s leading man is…A

Football fans will have a lot to celebrate during the last two minute warning of the Super Bowl–even if their team is losing. That’s because rewards app Fetch is making its Super Bowl debut by giving away a lot of money as the game winds down. Fetch will air a spot called “The Big Reward,”…Football

Just as the Inuit language has dozens of words for snow, social media users have come up with numerous playful terms for intimate body parts. To name a few: Booty. Peach. Jigglers. Ta-tas. These nicknames are brazenly celebrated in a new ad from Unilever’s flagship deodorant brand, Degree (known as Rexona or Sure internationally). Through…Just

Former WABC anchor Ken Rosato has joined On New Jersey, a 24/7 livestream news channel, which will begin streaming a local morning news show. Rosato anchored the morning news for New York ABC owned station WABC from 2007 to 2023. “I’m honored to join the ONNJ family and excited to connect with New Jersey viewers,”…Former

WRC anchor Tony Perkins has returned to the Washington, D.C. NBC owned station after recovering from surgery for prostate cancer. “The good news is, I am cancer free at this point,” he told viewers, but cautioned he had to take blood tests to be sure the cancer stays away. He was told his cancer, which…WRC

Kellogg’s wants to put the swagger back into breakfast. The food giant has unleashed its refreshed rooster mascot, Cornelius, on the streets of Europe through a series of larger-than-life out-of-home activations, where he crows from the tops of buildings and train stations to wake up a new generation for breakfast. The new ads are part…Kellogg’s