Ciencias de la comunicación

Signing Off: ABC News senior executive producer Marc Burstein is retiring from the network after a career that spanned over four decades. Burstein led the special events unit, which covered such significant stories as the 9/11 terror attacks as well as the just-concluded 2024 presidential election. “After producing literally thousands of special reports and countless…Signing […]

How do you watch TV? Also, why are you doing it in the bathroom? Those are some of the questions Peacock explores in its new brand campaign, “Watch However, Watch Whyever.” According to Peacock, its new set of ads acts as a playful riff on familiar viewing habits. One spot pokes fun at the infamous…How

Publicis Groupe is looking to ride the growth wave of its Publicis Connected Media unit–which includes its digital experience agencies, martech firm Epsilon, influencer marketing shop Influential, investment arm PMX and Publicis Media–with several executive moves, highlighted by the promotion of Dave Penski to lead all Connected Media operations. The aim of Publicis Connected Media…Publicis

Throughout my career in media, I have observed many industries in which responsible marketers practice self-regulation or strictly adhere to government regulation. Why? Because marketers and the media understand well that, for better and for worse, what they do powerfully influences consumer behavior. Pulitzer Prize-winning author Walt Hickey authored a book last year with a…Throughout

If this was ever a discreet, below-the-radar trend–wearing adult diapers to live concerts so as not to miss a moment of the show–it’s not anymore. That’s because Liquid Death, which doesn’t do anything quietly, is jumping into the fray via an improbable but pragmatic alliance with personal care behemoth Kimberly-Clark. The result is a goth-inspired…If

The digital media company Vox Media is implementing layoffs and a substantial restructuring of its lifestyle properties, according to an internal memo obtained by ADWEEK. The changes will primarily affect the titles Thrillist, PS (formerly PopSugar), and Eater, as well as the media production and technology team, chief executive Jim Bankoff wrote to staff on…The

It’s the end of an era for both Mercedes and Formula 1 star Lewis Hamilton as one of the most iconic partnerships in racing reaches the finish line. Ahead of Hamilton’s final race for Mercedes in the Abu Dhabi Grand Prix on Sunday (Dec. 8), the auto brand is sending him off with a heartfelt…It’s

This is TVNewser’s basic cable network ranker and cable news report for the week of Nov. 25, 2024. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in total viewers and the Adults 25-54 demo. Double-digit drops in both measured categories were recorded during this slow news period. Fox News continued to…This

Keith Edwards who has worked at Eu Clair, Wisconsin ABC affiliate WQOW since 1981 is one of many staffers who have reportedly “vanished from the station this week,” according to Volumeone.org. The biographies of WQOW of at least half a dozen staffers have been scrubbed from the station website. WQOW and its La Crosse-based sister…Keith

Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of…Tools