Ciencias de la comunicación

[Sensitive content: This article mentions suicide. Help is available through the 988 Suicide & Crisis Lifeline in the U.S. by calling or texting 988 or the CALM helpline in the U.K. at 0800 58 58 58]. In a collection of home videos, a girl named Evelyn grows up. She learns to ride a bike, opens…[Sensitive

McDonald’s longtime chief marketing and customer experience officer Tariq Hassan announced his resignation this week. His role will be filled by Alyssa Buetikofer, current CMO of McDonald’s Canada, from Feb. 15. According to internal data, 90% of the U.S. population visits the fast-food chain every year, making it one of the biggest marketing briefs in…McDonald’s

Qsic, a company that powers in-store audio ads for retailers, has raised $25 million in a Series B funding round, ADWEEK can exclusively reveal. The round was led by tech investment firm Hedosophia. Founded in Australia in 2012, Qsic established a U.S. headquarters in 2019 and has seen a spike in interest alongside the ballooning…Qsic,

Contrary to popular belief, audiences actually paid more attention to ads during the election, according to new data from The Wall Street Journal. In October, The Journal offered advertisers a performance guarantee for any qualified campaign that ran during a four-week window coinciding with the U.S. presidential election. Between Oct. 15 and Nov. 15, all…Contrary

Chief marketing officer (CMO) Tariq Hassan has left McDonald’s. On Monday, McDonald’s USA president Joe Erlinger posted a letter on the company’s website which revealed that Hassan had resigned from his post shortly after the holidays. Alyssa Buetikofer, CMO of McDonald’s Canada, will succeed Hassan in his role as chief marketing and customer experience officer,…Chief

Advertising tech company The Trade Desk isn’t interested in snapping up companies–despite its recent rare acquisition of data firm Sincera. The Trade Desk is the largest independent adtech firm, competing primarily against Google and Amazon for programmatic ad dollars. But the giant is notably not a buyer of companies. Besides Sincera, The Trade Desk’s only…Advertising

Harrison Ford rarely stars in commercials, so when he decides to work with a brand, he has thoughts. And demands. He’ll take a castle, for starters, to sign on as a spokesman for Scottish whiskey Glenmorangie, the Indiana Jones icon says during a phone call with his beleaguered agent. “And I’m not doing all that…Harrison

Claudine Wong has been named weekday evening anchor for Oakland Fox owned station KTVU Fox 2. Wong will co-anchor the station’s 5 and 10 p.m. newscasts alongside Mike Mibach. “As a Bay Area native who has reported the news here for 20 years, Claudine is uniquely qualified to deliver the stories that truly matter to…Claudine

Coffee Mate is launching its first Super Bowl ad, and it’s tapped a musical icon that’s sure to impress you… much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand’s “Foam Diva” commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news…Coffee

Viewers tuning into Monday’s edition of the CBS Evening News will be greeted by a reimagined broadcast that returns to the newscast’s New York roots–with a new ensemble team of journalists. In place of Norah O’Donnell, John Dickerson and Maurice DuBois will be co-anchoring the Evening News out of the famed Studio 47 within CBS…Viewers