Ciencias de la comunicación

Chris Reece Promoted to Weekday Evenings at KSTP

KSTP meteorologist Chris Reece has been promoted to weekday evening meteorologist. ‘”I love Minnesota SO much, I’ve signed a deal to stay in the Twin Cities for many more years, and I’m honored to announce that I’ve accepted a promotion to Weekday Evening Meteorologist at KSTP!” Reece wrote on social media. “Staring in late October,…KSTP

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Revolving Door Agency Moves: Bakery, Erich & Kallman, Spark & More

Agencies are making all sorts of moves as we move into the busiest season. Between mergers, acquisitions, product launches and multiple client wins, there’s a whole lot of shakeups going on. AML One of England’s oldestprofessional football clubs, Rochdale AFC, has brought AML into the team. AML will work with the new management to create…Agencies

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This Agency Wasn’t Disheartened When It Lost a Pitch, Instead It Waited Four Years to Win It

Four years ago, South Carolina agency FerebeeLane pitched to oversee creative for the Crystal Coast Tourism Development Authority (TDA), which promotes the southern Outer Banks area in North Carolina. After making it to the final rounds, the agency lost out to a regional rival. Four years later, though, thanks to playing the long game and…Four

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NBA Tipoff Ad Passes League’s Future to Young Players and Creators

It’s a new era for the NBA, and its marketing is reflecting that. We’re still a little less than a month away from the start of the National Basketball Association (NBA) season and the 11 games that comprise Kia NBA Tip-Off 2024, but players have reported to training camp and preseason and international exhibitions in…It’s

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Publisher Traffic Spiked Thanks to Google’s Gen AI Overview Tweaks

Google’s AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the press about new features this week. Google stopped short of giving any more specifics about the increase publishers were seeing. A query asking…Google’s

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Meow Wolf Opens in Houston With a Trippy Campaign

For a heaping helping of mind-bending marketing, look no further than art collective Meow Wolf. That’s both a broad and a specific statement, with the growing entertainment company providing the latest example of its trippy advertising style with a campaign to promote its new Texas exhibit. “Change Your Frequency,” from creative agency Buck, aims to…For

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Leigh Spann Leaving WFLA. Tampa Station Hosts 5K to Say Goodbye

WFLA meteorologist Leigh Spann is leaving the Tampa NBC affiliate after 17 years. She announced her departure last month. Spann joined the station in 2007. She told viewers she didn’t come to the decision lightly, but her husband got a job in Ohio awhile ago and she said she “just wasn’t ready” to leave then,…WFLA

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VP Debate Draws 43M Viewers, Down 25% From 2020

The vice presidential debate between Sen. J.D. Vance (R-Ohio) and Minnesota Gov. Tim Walz drew 43.1 million viewers Tuesday night, significantly fewer than the face-off between the vp candidates in 2020, according to Nielsen. (NYT) An average of 9.1 million people tuned into CBS, which hosted the debate, followed by 7.7 million who watched on…The

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