Ciencias de la comunicación

Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate mundane tasks throughout the creative process and create new kinds of work. While consumers still feel conflicted about brands use of the technology, some marketing departments have found savings by leaning on generative AI in…Brands […]

Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence Node. Exact terms were not disclosed, but the acquisition is valued at $100 million, which includes the price of the deal and the costs to scale Intelligence Node. Intelligence Node’s 120 employees will become part…Interpublic

Allen & Gerritsen (A&G) has launched a customer experience technology agency, CeCo Digital, to help marketers keep and grow loyal customers beyond the sale. The agency has tapped Bain partner Raj Heda to lead the new spinoff. CeCo Digital aims to provide marketers with integrated systems across communications, customer experience, and loyalty. The agency will…Allen

Veteran news director Ed Trauschke is retiring from Raleigh, N.C. CBS affiliate WNCN. He joined the station in 2017. His last day at WNCN will be Friday, December 20, 2024. “For the last seven years Ed has overseen the growth and development of our newsroom. He’s helped guide CBS 17 News to new heights, instilling…Veteran

Happy Friday to all who celebrate! In this week’s edition of stories we didn’t write up for one reason or another, we see Byron Allen (pictured) is suing McDonald’s, saying the company discriminates against black-owned businesses, and in the “I guess?” category of news, we see a bunch of anchor dudes have been named to…Happy

The Ad Council, at its 70th annual public service award dinner Thursday night, honored Walt Disney Company CEO Bob Iger as an outstanding corporate citizenship, including his support for multiple Ad Council efforts, and the event raised a record-breaking $9.2 million to support its efforts. The event was co-hosted by actors Angela Bassett and Lilly…The

Cue the scene: me, 14 years old, sitting in the bleachers at my middle school dance. Not one girl wanted to dance with me. I couldn’t figure it out. I had what I thought were top-tier dance moves. But there I was, sulking in a dimly lit corner, on the top row where no one…Cue

Of all the creative assets in a brand marketer’s toolkit, few are as humble (or essential) as the lifestyle photo–those stills and videos that feature a smiling model appearing alongside the product. Scores of agencies stand at the ready to book talent for jobs like this–often slender younglings who’ll pair their good looks with a…Of

With a valuation of $157 billion and a string of strategic moves, OpenAI is setting the stage for what could be a transformative 2025. The company is pushing to dominate the AI landscape by recruiting top advertising talent from Google and Meta, launching a search-integrated ChatGPT, and exploring ad-driven revenue as it refines its for-profit…With

Dave Griek will join News Channel Nebraska as evening anchor next week. “I am honored to continue my career as evening anchor with News Channel Nebraska,” Griek said. “This state is full of wonderful people, and I sincerely thank everyone who has allowed me into their homes, and given me their trust over the last…Dave