Ciencias de la comunicación

E.l.f. Cosmetics has tapped Meghan Trainor once more to front its new campaign “Cloud Skin,” promoting its latest makeup range. Created by creative marketing and communications agency Shadow, the ad marks the third collaboration between the brand and the singer. This time, Trainor doubles as a flight attendant and pilot to reimagine in-flight entertainment on…E.l.f.

If you didn’t have Willem Dafoe and Catherine O’Hara down as Pickleball maestros, you’re not alone. But Michelob Ultra’s Super Bowl 59 campaign tells a different story. The Beetlejuice Beetlejuice co-stars take on real athletes in a fun spot, “The Ultra Hustle,” for the beer brand that celebrates the joy of a little friendly competition….If

Hailee Steinfeld wants to give breasts the attention they deserve–for health care screenings, early detection, and more. In its first Super Bowl ad, pharmaceutical company Novartis puts a spotlight on breasts, with cheerleaders, partygoers, and everyday women simply living their lives, all in a bid to bring attention to cancer and prevention. The 60-second ad,…Hailee

Vellum recently announced its inaugural State of AI Development Report which uncovers unique insiVellum recently announced its inaugural State of AI Development Report which uncovers unique insi Read More

The Super Bowl may be the ultimate stage for advertisers, but don’t expect this year’s commercials to earn the moniker “AI Bowl.” Four industry experts told ADWEEK that, despite AI’s growing influence in marketing, most brands are likely to lean on tried-and-true methods–celebrity cameos, humor, and emotional storytelling–for fear of igniting the ire of audiences….The

Long, long ago–back in March 2023–Bill Gates declared that the “Age of AI” had begun. Artificial intelligence technology, the Microsoft co-founder announced, would soon prove as revolutionary as the internet or PCs. Almost two years later, one thing’s for certain: We’re firmly in the Age of AI Buzz. Since OpenAI caused a stir with ChatGPT…Long,

Though the Super Bowl is more than a week away, Fox may already have its MVP in Jeff Collins. Fox’s president of advertising, sales, marketing, and brand partnerships took the position in early 2024 following the retirement of Marianne Gambelli, who was exiting after more than 40 years in the industry. The incoming ads chief…Though

Cast your mind back to 2006. Apple’s iPhone hadn’t been released yet. YouTube appeared just a year earlier. Facebook and MySpace were the largest social media platforms. Yet despite the nascent state of the social internet, Frito-Lay’s Doritos was ready to hand the reins of its Super Bowl 41 ad over to creators, inviting them…Cast

ADWEEK is now accepting nominations for our 2025 ADWEEK 50 list. The ADWEEK 50 spotlights the behind-the-scenes luminaries in advertising, marketing, media, and technology who were essential growth drivers for their businesses in 2024. Rather than being just another list that recognizes the CEO, ADWEEK 50 honors the operators who keep the business running efficiently…ADWEEK

Rocket Companies is continuing its brand refresh with an emotional Super Bowl 59 ad. Created by Mirimar, the fintech platform released a 15-second preview of its upcoming spot, which begins with a pregnant woman touching her belly and saying, “let’s get you home.” The ad then shows a montage of children and new parents sharing…Rocket