Cast your mind back to 2006. Apple’s iPhone hadn’t been released yet. YouTube appeared just a year earlier. Facebook and MySpace were the largest social media platforms. Yet despite the nascent state of the social internet, Frito-Lay’s Doritos was ready to hand the reins of its Super Bowl 41 ad over to creators, inviting them…Cast your mind back to 2006. Apple’s iPhone hadn’t been released yet. YouTube appeared just a year earlier. Facebook and MySpace were the largest social media platforms. Yet despite the nascent state of the social internet, Frito-Lay’s Doritos was ready to hand the reins of its Super Bowl 41 ad over to creators, inviting them… Read More
