Ciencias de la comunicación

The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg’s…The

The numbers are in and 24.589 million total viewers watched President Donald Trump’s inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks, and peaked at 34.4 million during the 12:15 p.m. ET quarter-hour when Trump took the oath of office. (All times Eastern.) Not surprisingly, Fox News led the way in viewership….The

Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently creative AOR for Yellow Tail and Josh Cellars. Now, as media AOR, the agency’s Knoxville, TN headquarters and its New York City office will service…Deutsch

Seventeen years ago, a multimillion-dollar brand was born before the eyes of 1.13 million TV viewers, and none of them knew it. It began during the first season of The Real Housewives of New York. In episode six (“Girl’s Night Out”), Bethenny Frankel and Luann de Lesseps are ordering cocktails. “I only drink one drink,…Seventeen

Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over 300 million paid accounts. In addition, the company said 55% of sign-ups are coming to its ad tier, and the plan is…Netflix

Nielsen’s big data gets a big endorsement. Today, the Media Rating Council (MRC) announced it completed its accreditation process for Nielsen’s big data + panel national TV measurement. This marks the first time that the MRC has accredited a hybrid panel/big-data product that’s inclusive of person-level estimates, according to George Ivie, CEO and executive director…Nielsen’s

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….Tools

Fresh from stealing the show in Beetlejuice Beetlejuice, actors Willem Dafoe and Catherine O’Hara will co-star alongside each other once more for Michelob Ultra’s Super Bowl 59 campaign. This time, the pair don’t find themselves in the afterlife, but rather on a tennis court. The Anheuser-Busch’s (AB InBev)-owned beer brand has launched a teaser film,…Fresh

In this episode of Brave Commerce, Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, tackle breaking news reshaping the media and advertising landscape. From TikTok’s potential ban in the U.S. to Meta’s controversial decision to deprecate fact-checking, they explore how these seismic shifts impact both large and small brands’ strategies….In

Terra Brantley is leaving Fort Wayne, Indiana Fox affiliate WFFT after two and a half years to work with local non profits. She announced the news on the station website by saying, “After more than two and a half years at Fox 55, I am leaving to further immerse myself into the local nonprofit realm….Terra