Ciencias de la comunicación

How NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News

If Election Day is the political world’s equivalent of the Super Bowl, then NBC News’ digital platforms scored a touchdown to kick off the month. NBCNews.com and NBC News Now saw their two highest days on record on Nov. 5 and Nov. 6, and also dominated the social space among the big three broadcasters. “It…If […]

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Airbnb Helps Santa Avoid a Hotel ‘Santastrophe’ in New Holiday Ad

Airbnb is serving up its new holiday spot, “Santastrophe,” just in time for Thanksgiving in a continued effort to demonstrate the benefits of properties available for rental via its platform compared with hotel rooms. “Santastrophe” is the latest installment in the company’s “Get an Airbnb” campaign, a series of short, animated films, developed by its…Airbnb

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F1 Academy and Brand Partners Open Lanes for Women Beyond Formula 1

F1 Academy and its partners used the bright lights of this year’s Las Vegas Grand Prix and its special events to introduce the sports and business worlds to the women driving its race series. In 2025, those F1 Academy drivers and their sponsors will have the Vegas street course and its Strip straightaway to themselves….F1

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Here Are the Brands You’ll See During Amazon’s Black Friday NFL Game

Amazon’s Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. During ADWEEK’s Mediaweek event a month ago, Amazon head of U.S. live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its upcoming Black Friday…Amazon’s

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Crisis in the Kitchen? These Leading Food Brands Are Serving Up Free Help for Thanksgiving Cooks

Local news site Patch recently asked its readers to submit their worst Thanksgiving dinner fails, and–no surprise here–most of them stemmed from screwups in the kitchen. There was the cook who forgot to add sugar to the pumpkin pie, the grilled turkey that absorbed lighter fluid, and the neglected oven that set a house on…Local

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