Ciencias de la comunicación

The E.W. Scripps Company has created a leadership team to guide the acceleration of the company’s artificial intelligence strategy. Kerry Oslund has been named vice president of AI strategy, and Christina Hartman has been named vice president of emerging technology operations. Both are new positions and will report to Laura Tomlin, Scripps chief transformation officer….The

It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen. In April 2023, the analytics giant regained national accreditation from the Media Rating Council after getting it suspended in 2021. Then, the company added a new leader in late 2023…It

It’s a month at the top for NBC News’ Today. The morning show celebrated its fourth week as No. 1 among total viewers and the Adults 25-54 demo for the week of Nov. 18. This is Today’s first November sweep since 2018 and its most significant total viewer advantage over ABC News’ Good Morning America…It’s

One factor behind President-elect Donald Trump’s victory in early November was his campaign’s decision to bet on new media, such as podcasts, rather than rely on legacy networks and paid advertising. As 2024 comes to a close, podcasts themselves continue to pivot from an aural medium to a visual one, redefining the channel, expanding audiences,…One