Ciencias de la comunicación

Week of November 18 Evening News Ratings: Audiences Return After Post-Election Plunge

Viewer interest in national and global affairs apparently returned the week of Nov. 18 as all three evening news broadcasts saw audience gains. Controversy surrounding Matt Gaetz’s now-withdrawn nomination as President-elect Donald Trump’s next attorney general, plus other administration appointments made for a newsy week. ABC News and NBC News’ newscasts both saw gains in…Viewer […]

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Dear America

International journalists are hearing echoes. From countries around the world that have witnessed the rise of autocratic and populist leaders, they are watching the U.S. and warning of a characteristic of wounded democracies everywhere: an endangered free press. When Donald Trump sued CBS News for $10 billion over its editing of a Kamala Harris interview,

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Kaitlan Collins Is Named CNN’s Chief White House Correspondent Setting Up Trump Rematch

Kaitlan Collins is returning to Washington, D.C., to be CNN’s chief White House correspondent for President-elect Donald Trump’s second term. CNN CEO and Chairman Mark Thompson announced Collins’ expanded role on Tuesday during the network’s morning editorial call. He noted that she will continue to anchor her primetime show, The Source with Kaitlan Collins. “Kaitlan…Kaitlan

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How Wicked Avoided Consumer Fatigue To Create Box Office Magic

In recent years, the marketing landscape has been dominated by large-scale, expensive campaigns designed to capture consumer attention. From the ubiquitous pink of the Barbie movie to the pervasive green of Wicked, these mega-marketing efforts raise a critical question: When does a campaign cross the line from excitement to exhaustion? Since debuting in theaters last…In

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Walmart Becomes the Latest (and Largest) Brand to Slash DEI Initiatives

The latest diversity, equity, and inclusion domino to fall is also the largest, as retail colossus Walmart confirmed that it is scaling back or eliminating related initiatives, including no longer using the term DEI in official communications, reviewing grants to Pride events, and not renewing the racial equity center commitments. Anti-DEI activist Robby Starbuck claimed…The

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Ryan Reynolds Spoofs Netflix’s Hot Frosty in New Aviation Gin Ad

The internet has lost its collective mind–admittedly, it doesn’t take much–over a Netflix rom-com called Hot Frosty, which makes this particular piece of silly-sappy entertainment ripe for parody. Enter the king of snark Ryan Reynolds, who’s also a veteran advertising creative and a shameless promoter of his brand portfolio. Given the means, motive, and opportunity,…The

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Houston Anchor Defends How She Pronounces Spanish Names

KTRK evening anchor Mayra Moreno is defending how she pronounces Spanish named during English language broadcasts. “Why must you pronounce Hispanic sounding names with a Hispanic accent?” a viewer who claimed to be a former White House writer from 1989-1990. “You are not in a Spanish-speaking country so stop trying to pretend that you are….KTRK

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