Ciencias de la comunicación

Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of…Tools […]

With the holiday shopping season underway, analysts are looking to Walmart and Target for signs of what’s to come. So far, the messages have been mixed. Walmart reported sales at U.S. stores increased 5.3% during Q3, signaling confident customers and a strong economy. Target, however, had a disappointing third quarter, suggesting consumers are pulling back…With

E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed “Eyes. Lips. Face. Fandom.” campaign. Created in partnership with 72andSunny Amsterdam, the beauty brand recruited The Kissing Booth actor, Joey King, and Emily in Paris star, Lucien Laviscount, for a spot promoting its Power Grip primer. The pair play a couple meeting the latter’s…E.l.f.

According to recent polling from Pew and Harris, 91% of Americans celebrate Thanksgiving, and six in 10 plan to cook it themselves. Using a little back-of-the-envelope math means nearly 183 million people will be feeling the heat in the kitchen this week. But where home cooks see hot ovens and stress, savvy brands know a…According

Tuesday, November 19 Fox News continues to lap the competition in both total viewers and the Adults 25-54 demo. Jesse Watters Primetime was the network’s most-watched show in the latter category, while The Five took No. 1 with the former crowd. Meanwhile, CNN fell short of 500,000 total viewers during primetime, and only mustered 379,000…Tuesday,

Norah O’Donnell’s tenure as CBS Evening News anchor will end on Friday, Jan. 24. The network made the internal announcement on Friday, noting that O’Donnell agreed to stay with the broadcast through the inauguration of President-elect Donald Trump and the first week of his second presidential term. Her departure comes as CBS Evening News prepares…Norah

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The Department of Justice presented its final argument in its adtech antitrust lawsuit against Google, as the end nears for a trial that began in U.S. Eastern District Court of Virginia in Alexandria on Sept. 9. DOJ lawyer Aaron Teitelbaum urged U.S. District Judge Leonie Brinkema to hold Google accountable for anticompetitive conduct, Reuters reported,…The

Budweiser and Michelob Ultra are set to take a starring role at the 2025 Club World Cup, as FIFA and Anheuser-Busch InBev (AB InBev) expand their almost 40-year partnership to include sponsorship of the new tournament. Scheduled for June 2025 ahead of the 2026 FIFA World Cup, of which AB InBev is also a partner,…Budweiser

Darrel Lieze-Adams has been promoted to president and general manager of WBBH and WZVN serving the Fort Myers/Naples, Florida, television market. Lieze-Adams was the vice president and station manager of the NBC affiliate. “Darrel knows Southwest Florida intimately and has been instrumental in helping build WBBH and WZVN into the respected brands they are today,”…Darrel