Ciencias de la comunicación

In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about…mustard. The condiment-related enthusiasm comes in response to Kendrick Lamar’s new album, GNX, which surprise dropped on Friday (Nov. 22). Named after his ties to the 1987 Buick vehicle model, the 12-song album sees the rapper…In […]

After nearly two months of testing TikTok’s Smart+–which lets AI optimize creative and choose who to serve an ad–there are some areas for improvement, four ad buyers told ADWEEK. Especially when compared to Meta’s Advantage+ Shopping Campaigns (ASC), which launched in 2022. Granted, Meta’s ASC has had more time to finesse its AI-buying tool, but…After

Tax, accounting, financial, and mailer software provider Intuit has picked Thomas Ranese to fill its CMO role, ADWEEK has learned. ADWEEK understands his remit will include marketing, corporate communications, and sponsorship. Intuit confirmed the appointment but didn’t comment further. Ranese most recently served in a contract role as CMO advisor for global investment firm KKR….Tax,

A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks. However, despite appearances, this larger-than-life balloon got stuck on purpose – and isn’t an official entry to Chicago’s parade. Mars Inc.’s Iams pet food brand created the stunt to highlight the importance…A

Stephanie Hockridge Reis and her husband Nathan Reis, have been indicted on four criminal counts of wire fraud and one for conspiracy to commit wire fraud. Hockridge Reis, a former KNXV anchor, and her husband founded Blueacorn. The Scottsdale-based company processed Paycheck Protection Program (PPP) loan applications during the pandemic. The indictment charges the two…Stephanie

Mark Armstrong has joined the Beaumont, Texas ABC and NBC affiliate KBMT as morning co-anchor. Armstrong last served as chief communications officer for Baton Rouge and East Baton Rouge Parish, where he led strategic communications on public safety and infrastructure projects. “I’m thrilled to join the Daybreak team and become part of the Southeast Texas…Mark

In January, when the sun first rose on David D. Smith’s ownership of Baltimore’s daily newspaper — a broadsheet that in its swashbuckling heyday boasted a full fleet of foreign correspondents, a muscular Washington bureau, and more than 500 reporters and editors — the shrunken newsroom bristled with anxiety about the new boss. Smith, a

Playing sports isn’t considered part of a woman’s life in traditional Maya culture. But Las Amazonas of Yaxunah, an Indigenous women’s softball team based in Mexico’s Yucatán Peninsula, is challenging those boundaries.  The team, which was formed in 2019 and has players between the ages of 13 and 62, has become famous in Mexico for

ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec. 23, 2024. Media agencies can apply for recognition in three categories: Breakthrough: For this award, ADWEEK considers agencies founded five or fewer years…ADWEEK

Matt MacDonald revealed his new position as chief creative officer at VCCP US. The executive, who left his role as chief creative officer at BBDO New York earlier this month, will lead creative output for the agency in the states. He fills a role left vacant by Jed Grossman in October. He joins VCCP’s U.S….Matt