Ciencias de la comunicación

Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Long before the fictional machinations of the Roy family, Americans were hooked on a real-life succession drama playing out on their television screens… or one they believed to be real anyway. 35 years ago,…Flashback […]

Ally Financial is reviving its “Banksgiving” campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges. The Thankgiving initiative was originally launched in 2018. It quickly went viral with a moving video that showed the bank’s employees granting customers’ wishes. The push ran again in…Ally

Happy Friday to all who celebrate! In this week’s edition of stories we didn’t get to for one reason or another, we get a little more info on the Tegna layoffs and how our friend AI may start to impact our professional lives. We also see a few heavyweights hang up their lav mics in…Happy

The holidays are here, and now is the time to gift our readers some campaigns and news you might not have seen yet. So enjoy this cozy batch of marketing morsels to get you through Turkey Day, Black Friday, and the rest of the holidays. Last Prisoner Project Thanksgiving is a time for family traditions,…The

WNBC anchor Chuck Scarborough has “announced his intention to ‘relinquish the anchor chair’ after more than a half-century at NBC 4 New York. Scarborough will conclude his record-setting run as the New York City DMA’s longest-serving local television news anchor on Thursday, December 12 at 6 PM. Calling his plans “retirement with an asterisk,” Scarborough…WNBC

When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it’s the brand’s growling cat emblem. Maybe it’s Ben Kingsley’s starring role in its “Good to Be Bad” F-Type campaign. What about an Avant Garde-style film showcasing a diverse cohort of models in luminous outfits set…When

A Fox in the White House: Fox News has been finding itself in the unique position of seeing its on-air talent–most notably Pete Hegseth–potentially move into President-elect Donald Trump’s administration. The latest outgoing FNC personality is Sean Duffy, who Trump nominated as transportation secretary. Duffy hosts The Bottom Line on Fox Business and is married…A

Geico CMO Damon Burrell is stepping down after nearly three years as the insurance giant’s top marketer. In a memo obtained by ADWEEK, Geico CEO Todd Combs lauded Damon for leading Geico’s marketing organization through big changes. “Damon will be with us until January and the search for a successor has already begun,” Combs wrote….Geico

Friday, Nov. 15 MSNBC triumphed over CNN among Adults 25-54 during primetime led by The ReidOut with Joy Reid as the most-watched show in that advertiser-coveted demo. But CNN still claimed bragging rights for the total day demo, seeing the most A25-54 viewers during the 5 p.m. hour of The Lead with Jake Tapper. Meanwhile,…Friday,

Dollars spent advertising on posters, billboards, and other out-of-home (OOH) placements climbed to $2.04 billion between July and September, according to U.S. trade group the Out of Home Advertising Association of America (OAAA). The amount represents a 4.3% increase compared to the same time last year and an all-time high for the third quarter. Overall,…Dollars