Ciencias de la comunicación

When Apple TV+ dropped a glass-walled cubicle into New York’s Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama Severance. Then three of the show’s stars appeared–in character. Instead of posing for selfies or signing autographs, they strolled into…When

President-elect Donald Trump, who takes office the day after the law banning TikTok in the U.S. goes into effect, is reportedly mulling an executive order that would stay the ban by 60 days or 90 days to allow time for negotiating a sale of the application by Chinese parent company ByteDance, or some other alternative….President-elect

As a U.S. ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content. YouTube’s Shorts and Instagram’s Reels are the two biggest formats attracting creators. But smaller apps want in, too. Ten-year-old Triller is one such app. The video app gained traction during the first…As

The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday morning, according to a person familiar with the matter. The company confirmed the layoffs to ADWEEK. The cuts affect staff across multiple…The

Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy’s and Just Eat. MParticle runs a customer data platform that brands use to manage their data. This technology…Rokt

As the possible execution date for TikTok nears, speculation is rife not only about what will happen to the app with 150 million American users but what might happen if the axe falls as early as Sunday. For some TikTokers–hugely popular influencers especially–the end of the app might feel like Armageddon, simply because similar video-sharing…As

New president, new team: NBC News has unveiled the political team that will cover the next four years of Donald Trump’s second administration. Peter Alexander will continue to serve as chief White House correspondent, while Garrett Haake joins as senior White House correspondent, and Yamiche Alcindor and Vaughn Hillyard depart the campaign trail to become…New

Website building and hosting platform Squarespace is gearing up for Big Game appearance No. 11 with its release of the trailer for “A Tale as Old as Websites.” The company plans to run a 30-second ad between the first and second quarters of Super Bowl 59. It has been developed by its in-house creative team….Website

Allen Media owned station KADN laid off more employees in its news department on Tuesday. Five staffers were let go from the Lafayette, Louisiana Fox and NBC affiliate, including anchors Taylor Trache and Jeff Horchak and meteorologist Michael Crowley. Two producers were also let go. This latest round comes nearly three months after the station…Allen

Patrick Mahomes’ new brand partnership has some bite. After years of fan theories and speculation online that Mahomes uses Invisalign–with internet sleuths suspecting the Kansas City Chiefs quarterback was seen chewing on an Invisalign on the sidelines–Mahomes is finally setting the record (and his chompers) straight: He is an Invisalign user. And the QB is…Patrick