Ciencias de la comunicación

How much is Wicked’s marketing budget? That was the million-dollar question on social media last week when an unverified photo of Paris’s Arc de Triomphe seemingly lit up in green and pink to mark the movie’s release appeared on X. Though the marketing spend for Universal Pictures’ flick hasn’t been disclosed publicly, its extensive range…How […]

Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale. Brands who are actively posting organically on Bluesky are typical first movers, the likes of Duolingo, Hulu, and Netflix….Bluesky

Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief customer and marketing officer. Vestal joins the Felix owner from Geico, where he was vp, of growth and journey marketing for nearly two years….Independence

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…Tools

Separating Google from its popular browser Chrome–it should go without saying–will have repercussions on the ad industry. The Department of Justice requested a federal judge order Google to sell off Chrome, following the antitrust trial where the judge ruled that Google violated antitrust laws by maintaining an illegal monopoly with its search engine. Bloomberg, which…Separating

Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap’s first global CMO in two years. She’s a former Pepsi marketing exec tasked with turning around Gap’s sales and re-establishing the strong tie to culture that Gap had in the ’90s. Much of the marketing strategy focuses on…Gap

WWAY anchor Donna Gregory died on Tuesday after a battle with Stage 4 lung cancer. Gregory was diagnosed in early April. “Donna confronted her illness with grace and determination, undergoing immunotherapy and chemotherapy while remaining a beacon of hope and inspiration,” the Wilmington, N.C. ABC and CBS station wrote on its website. “Her death leaves…WWAY

Daniel Ramirez has joined Telemundo Las Vegas (KBLR), part of Telemundo Station Group, as a multimedia journalist. He made his on-air on Monday. Ramirez joins KBLR after working for Telemundo 33 Sacramento and Telemundo 51 Fresno’s Noticiero Telemundo California. He joined both Telemundo-owned stations in 2022 after working as a multi-media reporter and producer for…Daniel

Rise New York & Partners, an independent creative agency, has acquired Spaces&Creatures, an experiential studio. Renamed Artlab by Rise, the acquisition expands Rise’s capabilities in creative technology and artistic innovation. Space&Creatures was formerly part of FlagCX, a company that was previously owned by IPG, and the new entity will move its operations to New York…Rise

Warner Bros. Discovery is looking to Max-imize its shoppable ads with new AI-powered formats. Ahead of Black Friday, Warner Bros. Discovery Advertising Sales is announcing two new ad solutions for shoppable, including Moments and Shop with Max, which work in unison to create a more seamless ad experience. According to the company, the new formats…Warner