Ciencias de la comunicación

After a five-year hiatus, Stella Artois is making its return to the Big Game as part of Anheuser-Busch’s (AB InBev) Super Bowl 59 ad blitz, which will also include for Bud Light, Budweiser, Busch Light, and Michelob Ultra. With five spots promoting the brands, AB InBev will occupy three minutes of national advertising time and…After

CBS Chicago (WBBM) anchor Jim Williams is leaving the CBS owned station after 23 years. “New year, new chapter for me,” he wrote on social media. “This Thursday, January 16 is my last day as a full-time employee at CBS Chicago. I hesitate to call it retirement because I’ll occasionally do pieces for the station,…CBS

DTS CEO and President Edward Tuorinsky shares his cybersecurity prediction for shaping the 2025 bDTS CEO and President Edward Tuorinsky shares his cybersecurity prediction for shaping the 2025 b Read More

Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the past year, led by executive director of media Kristie Lee. The group has roughly 15 people and works with brands including Duolingo,…Buzzy

Black-ish star Anthony Anderson is getting into the advertising… uh, business-ish. With his eight-season run as an ad exec on the hit ABC comedy in the rearview, the actor and entrepreneur made his inaugural trip to CES in Las Vegas to debut an all-new adventure, ADvolution. “It’s life imitating art,” Anderson told an enthusiastic audience…Black-ish

With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app. To do so, they are diversifying where they post, migrating their audiences to other platforms, and allocating more resources to promising channels, such as…With

Take a stroll down a Target aisle and you might spot the period care brand August. You’d have TikTok’s algorithm to thank for that. After launching in 2020, August gained traction on TikTok with co-founder Nadya Okamoto’s viral video about traditional pads taking 800 years to decompose, compared to August’s six to 12 months. The…Take

This post was created in partnership with Fetch During Adweek’s webinar, From Clicks to Connection: Tech’s Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology, AI, and personalization to drive emotional connections, build community, and create lasting relationships. Robin Wheeler, chief revenue officer at Fetch, kicked off the event by highlighting…This

This post was created in partnership with IRCode Online interaction is evolving, and so is how brands connect with their audiences. At Adweek’s CES House Sunset Soiree, Matty Beckerman, founder and CEO of IRCode, demonstrated a groundbreaking technology (IRCode) poised to transform industries ranging from retail to entertainment. IRCode replaces traditional QR codes by embedding…This

The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses. Through their work, these chief marketers are setting the standard of effective marketing leadership and paving the way for the next generation of industry leaders. They are the Marketing…The