Ciencias de la comunicación

For years–especially in the last four–we’ve watched brands expand marketing efforts holistically and prioritize voices of color through organic and paid media placements. However, a continuously overlooked medium for major brands and advertisers is Black culture-focused tentpole events. As a regular attendee at such events as Essence Festival, CurlyCon, or CultureCon, to name a few,…For […]

Ford enlisted adventure YouTuber Lexie Limitless, the youngest person to visit every country in the world, to circumnavigate the globe in an electric Ford Explorer and chronicle the journey in a Prime Video docuseries. Charge Around the Globe, created by agency Wieden+Kennedy London, marks Ford’s entry into the growing crowd of brands using entertainment as…Ford

A few weeks before the U.S. election, I traveled to Wisconsin, the crucial battleground state some 1,500 miles away from what’s been described as a place where evil runs rampant, a place which also happens to be my home. El Paso felt very present in the Badger State — at least as the distorted, over-hyped

The politics and pop culture publisher The Daily Beast increased its year-over-year revenue by 81% in the third quarter–the first profitable quarter in the 16-year history of the title. The results, reported last week in the public earnings of parent company IAC, are a welcome green shoot for Joanna Coles and Ben Sherwood, the media…The

Until Feb. 24, 2022, The Village Ukraine was known as a city guide for Kyiv, the country’s capital. It published a mix of cultural reviews, lifestyle articles, fashion news, and updates about events around the city.   But after Russia’s invasion of Ukraine, music, art, and dining stories had to give way to coverage about

Funny reviews on Amazon have developed a cult following of sorts, and even spawned their own community on Reddit, so the ecommerce giant decided to hop on the bandwagon, with help from a two-time Academy Award-nominated actor. Adam Driver is narrating some of Amazon’s “funniest and most iconic” five-star product reviews for the company’s “5-Star…Funny

In the evolving landscape of data analytics, the ability to seamlessly integrate data visualizatiIn the evolving landscape of data analytics, the ability to seamlessly integrate data visualizati Read More

Penry Price is not quite “Open to Work” yet, but he announced on Wednesday he is stepping down from his longtime role as vice president of LinkedIn Marketing Solutions. Longtime Twitter veteran Matthew Derella will join the professional network to succeed him. Price revealed his impending departure in a video posted to LinkedIn Wednesday, saying…Penry

Karoline Leavitt will be the new White House press secretary when Donald Trump takes office in January. At 27, she’ll be the youngest person to serve in that role, but she’s familiar with the job, having worked as an assistant press secretary for Kayleigh McEnany during the president-elect’s first term. Leavitt was also part of…Karoline

YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an integrated brand campaign that will be implemented in local communities nationwide surrounding the orgnizations’ 175th anniversary in the United States. Details of…YMCA