Ciencias de la comunicación

In this episode of The Speed of Culture podcast, Matt Britton sits down with Rodney Mason, head of marketing and brand partnerships at creator-powered shopping platform LTK. He shares insights on the evolving creator economy, the role of AI, and why authenticity is the foundation of impactful partnerships. The creator economy has redefined how brands…In

As we march towards the new year of 2025, it’s incredible to see how many technologies once consiAs we march towards the new year of 2025, it’s incredible to see how many technologies once consi Read More

The Doritos Crash the Super Bowl campaign is down to its three finalists, and even members of the Kansas City Chiefs can see there’s more to their story than just snack ads. It’s the first Crash the Super Bowl in 10 years, and after narrowing a field of thousands of entries down to 25 earlier…The

Duracell will run its first national Super Bowl ad in February with the help of its new character, the Duracell Scientist. The battery brand is entering the Big Game as it continues to roll out its new spokesperson and tagline, “Built Different.” VaynerMedia, longtime partner and recently appointed creative agency of record, is behind the…Duracell

The wildfires that started in Los Angeles County on Jan. 7 continue to wreak havoc in the region, causing loss of life and property, along with mass evacuations and disruptions to people’s everyday lives. ADWEEK has been covering the response to the crisis by ad agencies, brands, and reporters. Below is a list of organizations…The

The team that iHeartMedia recruited for its women’s sports network has strung together so many wins that it’s adding a few more players to the roster. iHeart Women’s Sports–co-founded with Deep Blue Sports + Entertainment and announced last year at Cannes Lions as the iHeart Women’s Sports Audio Network (WSAN)–is adding eight new shows for…The

Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave of consolidation taking place across the industry. Leo will bring together 130 agencies and 15,000 employees–8,000 from Leo Burnett and 7,000 from Publicis Worldwide–across 90 countries under a single leadership team, forming the largest creative…Publicis

If TikTok wasn’t so popular, U.S. lawmakers might not consider the app a national security threat. But it is–so they do. Unless Chinese parent company ByteDance breaks ties with the app or the U.S. Supreme Court decides to intervene, TikTok is set to shut down in America on Jan. 19. Data reveals how the Chinese-owned…If