Ciencias de la comunicación

Fazer, a brand strategy firm, has appointed strategy veteran Craig Bagno as head of strategic integration, a newly created role at the agency. Bagno will lead Fazer’s strategic development and integration capabilities and report to Fazer founder and CEO, Todd Irwin. Bagno will work to expand the firm’s service offerings, centered around a methodology of…Fazer, […]

Lance Allan will join Milwaukee, Wisconsin CBS affiliate WDJT as sports director. Allan worked at WTMJ in Milwaukee until August. “I am excited to join CBS 58 and continue to share my passion for Wisconsin sports with our community, since this is home, where the community is engrained into my soul and means so much…Lance

Fostering a child is never easy, especially through the teenage years, but a new series of public service announcements from The Ad Council highlight the rewards of caring and love as foster parents. The Ad Council, with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and AdoptUSKids, have…Fostering

Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale’s commerce team found. The survey showed that men make more impulse buys online than women, and that younger consumers like seeing personalized ads in multiple places. Still, there are clear trends…Think

Independent media agency Wpromote has hired Andrea Bendzick as CEO, the agency shared exclusively with ADWEEK. She succeeds Wpromote founder Mike Mothner, who will remain on the agency’s board of directors. The choice continues the performance agency’s strategy of leaning on Silicon Valley for new hires. Bendzick had most recently been CEO at Astreya Partners,…Independent

Criteo wants to make it clear that it’s a big player in retail media. During an investor event on Nov. 18, the adtech firm’s leadership presented new data and laid out its strategy for winning retailers’ ad businesses and advertisers’ budgets. Over the past few years, Criteo has increasingly pivoted its business away from retargeting…Criteo

Walgreens U.K. subsidiary, Boots, joins Target and Bud Light as the latest brand to face backlash from far right-wing groups online as DEI increasingly becomes a third-rail issue for brands. The pharmacy and beauty brand’s holiday ad, which stars Bridgerton actor, Adjoa Andoh, as Mrs. Claus, has become the target of conservative criticism over its…Walgreens

Brendan Carr has been chosen as the next FCC commissioner by President-Elect Donald Trump. “Commissioner Carr is a warrior for Free Speech, and has fought against the regulatory Lawfare that has stifled Americans’ Freedoms, and held back our Economy,” Trump said in a statement announcing the news. “He will end the regulatory onslaught that has…Brendan

Food influencer Molly Baz has launched her own mayonnaise line, called Ayoh. The move marks her entry into the condiment scene–and likely proves less controversial than some of her other 2024 projects. Ayoh is only available online at launch, with a four-pack featuring 12-ounce bottles of each flavor–Dill Pickle Mayo, Hot Giardinayo, Original Mayo, and…Food