Ciencias de la comunicación

Driving Growth Through Consumer-Centric Strategies With Newell Brands

In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and growth. Drawing from her extensive experience as a business leader, Kris explains her four key operating principles for building successful…In

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How the Viral Fake Birkin Bag Is Likely to Change Luxury Brands’ Marketing and Trademarking

A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag that looks like the Birkin bag went viral on social media. According to Sotheby’s, a genuine leather Birkin bag…A

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Meta to Slash 5% of Workforce in Round of Performance-Based Layoffs

Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company of Facebook and Instagram reported about 72,000 employees as of the end of last September in its third-quarter earnings call, so the cuts could…Meta

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Criteo Names Michael Komasinski as CEO Following Months-Long Search

Criteo has a new chief executive officer in Michael Komasinski. He’ll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. She’ll continue to serve in an advisory role during…Criteo

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Dentsu Americas CEO Michael Komasinski Is Out

Dentsu Americas CEO Michael Komasinski is leaving the agency immediately, the holding company revealed on Tuesday. Giulio Malegori will serve as chairman and acting CEO while continuing in his role as executive vice president and global chief operating officer for Dentsu. Komasinski had been with Dentsu just over five years, ascending to the role of…Dentsu

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Martha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful

A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media mogul, and lifestyle icon Martha Stewart. Stewart joined four women executives from Omnicom at the Cosmopolitan to discuss how the themes of her decades-long…A

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Substack: Who Needs TikTok? We’ve Got Live Video Now, Too

Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change. Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative for creators monetizing their…Despite

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WVEC Anchor Dan Kennedy Moving to WXIA in Atlanta

WVEC anchor Dan Kennedy is leaving the Tegna owned Hampton Roads CBS affiliate after nearly seven years. The station said he and his family are moving to Atlanta where he will anchor and report for WVEC sister station, WXIA 11Alive. “Norfolk was never on my map, but it’s been the best unexpected chapter of my…WVEC

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Spectrum News Launches Revamped Weeknight News Lineup

Spectrum News NY1 today announced the launch of a new three-hour weeknight lineup, all anchored by Cheryl Wills. Wills will lead both New York Tonight at 8 p.m. and NY1 at Ten at 10 p.m. She’ll also remain the host of the weekly public affairs program In Focus with Cheryl Wills “Born and raised in…Spectrum

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Rashida Jones to Depart MSNBC

Rashida Jones is exiting MSNBC. The network’s president announced her decision to staff earlier today. Rebecca Kutler, senior vice president of content strategy, has been named MSNBC’s interim president. “After four incredible years at the helm of MSNBC and 11 years at NBCU, I have made the decision to pursue new opportunities,” Jones wrote in…Rashida

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