Ciencias de la comunicación

NBC News’ Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It’s the show’s longest reign at the top of both measured categories since March 2020. That achievement is all the more impressive considering that few significant news…NBC […]

As normalcy returns to the news networks after an intense campaign and election period, viewer engagement and interest is proving ho-hum. All three evening newscasts delivered mixed results for the week of Nov. 11. Of the trio, CBS Evening News with Norah O’Donnell was the only program to see a week-to-week gain in total viewers,…As

There’s nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the receiving end of backlash for its use of AI in its marketing, catching heat for this year’s technology-fueled remake of its classic 1995…There’s

No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both. To hammer home its long-standing “Better With Pepsi” food pairing platform, Pepsi fired shots…No

In 2023, NHL policy around sanctioned Pride jerseys was reconsidered because seven players–less than 1% of NHL players–publicly refused wearing them. Circumstances like these aren’t representative of public sentiment, which is that more people (more than double) say their perception of a brand is positively influenced (39%) by Pride participation than negatively (17%). Colin Kaepernick…In

Just over three years ago, Facebook, Inc. changed its name to Meta Platforms, Inc. The idea, Chief Executive Mark Zuckerberg explained at the time, was to usher in a new era of the internet where people were “in the experience, not just looking at it.” He defined the upcoming, immersive phase of online communication as…Just

Shamrock Capital has invested in global experiential consultancy DE-YAN. Terms of the deal were not disclosed. Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports. Dejan Jovanovic founded DE-YAN in 2014, and it has since evolved from a niche boutique studio to…Shamrock

Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to close a loophole that publishers had been using for years to generate passive affiliate revenue. In the controversial SEO practice that Google is looking to end, publishers would allow third-party vendors…Google

The Morning Joe team kick-started their own news cycle on Monday when co-hosts Joe Scarborough and Mika Brzezinski revealed that they’d booked a private sit-down interview with Donald Trump over the weekend. It was the duo’s first in-person meeting with the president-elect in seven years and the first contact they’d had since Scarborough called Trump…The

Gray Media, which has recently laid off staff and started consolidating local stations, has announced the retirements of three station general managers. In Presque Isle, Maine, Kelly Landeen is retiring as the general manager and director of sales of WAGM. In Hazard, Kentucky, Neil Middleton is retiring as the general manager of WYMT. In Topeka,…Gray