Ciencias de la comunicación

“Curation” has become a buzzword in programmatic advertising over the past year, but publishers question whether the hype is all it’s cracked up to be. Curation tech–from either buying and selling platforms like Index Exchange and The Trade Desk or third-party data-focused firms like Audigent and others–creates a package of publishers and data to execute…”Curation” […]

Publicis is increasing its guidance again for 2024, despite uncertainties around the economy, high inflation and the upcoming U.S. presidential election. The holding company now expects 5.5% growth this year. It had forecast 4% to 5% growth at the top of the year, and predicted a 5% increase in July. “There is a lack of…Publicis

Top of the Ticker: For nearly an hour on Tuesday evening, CNN and MSNBC carried Vice President Kamala Harris’ buzzy interview with popular radio personality Charlamagne tha God. Since it was an audio-only conversation, both networks resorted to creatively displaying an on-air graphic while the interview was rebroadcast on their respective airwaves. The interview took…Top

Friday, Oct. 11 Fox finishes in first place across the board, while MSNBC takes second in total day and primetime with total viewers. But CNN takes the No. 2 spot in the primetime demo. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 215 | CNN: 106 | MSNBC: 113Prime: FNC: 304 | CNN: 128 |…Friday,

Alexandra Matcham has been named vice president of content for NBC Sports Philadelphia, while Kelsey Lauder was promoted to director of live events production for NBC Sports Philadelphia. Matcham will report to NBCU Local Philadelphia president and general manager Ric Harris starting Monday, October 21. Lauder, who has served as the network’s live events operations…Alexandra

The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, has won a temporary injunction against OpenWeb after the company abruptly ousted him on Sept. 9, according to public documents obtained by ADWEEK. His surprising dismissal garnered significant intrigue, as Shoval founded OpenWeb in 2012, is the sole CEO of its U.S….The

San Francisco-based data intelligence firm Truthset announced it raised $5 million in Series A funding last week, a sum it wants to put to improving the accuracy of consumer data powering the ad industry. The firm claims an eye-popping 60% of consumer data is inaccurate, leading to waste and reduced profitability for marketers, according to…San

SQream announced the launch of its native connector that brings its cloud data solution, SQream BSQream announced the launch of its native connector that brings its cloud data solution, SQream B Read More

Today’s average path to purchase involves 56 touch points across various platforms. This proliferation of channels introduces a new layer of complexity and complicates creative alignment, as disjointed campaigns lead to consumer distrust and frustration. If marketers can’t identify which combinations of channels are working or, more importantly, which ones aren’t, effectively prioritizing ad spend…Today’s