Ciencias de la comunicación

Initially, Coca-Cola’s AI-powered remake of its 1995 commercial, “Holidays Are Coming,” seemed to be well received. System1, which tests emotional responses to ads, found an “overwhelmingly positive” consumer response to the AI-generated campaign, according to svp of partnerships Andrew Tindall. The ad received a perfect 5.9 score from System1 in both the U.S. and U.K….Initially, […]

This is TVNewser’s basic cable network ranker and cable news report for the week of Nov. 11, 2024. The viewership wave that followed President-elect Donald Trump’s Election Night victory greatly benefited Fox News as the network crested to ratings high. And viewers have continued to stay tuned to Fox News as the new administration takes…This

Comcast to MSNBC: It’s not us, it’s you. NBCUniversal News Group’s parent company unveiled an ambitious plan on Wednesday that would spin many of its struggling cable networks off into a separate company that’s currently being called, appropriately enough, SpinCo. CNBC, Syfy, E!, and the USA Network are among the channels joining MSNBC in this…Comcast

Aesia Toliver has been named weekday evening co-anchor at Norfolk, Virginia NBC affiliate WAVY. She was the weekday morning news co-anchor at WAVY. “It’s been such an honor and joy waking up Hampton Roads every morning but I’m moving to a new shift at @wavynews10 – one where I get to sleep in a bit!”…Aesia

Welcome to Big Ideas, ADWEEK’s semi-regular series in which we talk to the industry’s top creative minds. Javier Campopiano is obsessed with the truth. Campopiano, who joined McCann Worldgroup and McCann as global chief creative officer a little over a year ago, says he was drawn to one of advertising’s most well-known agencies for its…Welcome

Marketing experience company Quad/Graphics (Quad), which counts agencies Rise and Betty among its network, has brought on strategy veteran Tim Maleeny as chief client strategy and integration officer. The appointment builds on the Midwest-based company’s transformation from a legacy printer to a marketing experience (MX) company. Maleeny will lead Quad’s efforts to attract and secure…Marketing

Jan Wade will retire as the president and general manager of WISN, Hearst Television’s ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. “Leveraging her deep industry experience, Jan has led WISN to a consistent level of excellence and quality in all facets of the organization while further…Jan

The music and streetwear publisher Complex launched a curated shopping platform called Complex Shop on Wednesday, part of a broader bid from the media company to expand its burgeoning commerce business. The platform will live both as a distinct hub on the Complex website and integrate into editorial content, according to chief executive officer Aaron…The

As a typical millennial, I was an early adopter of Facebook–back when it required a college email. I uploaded every photo from the previous night’s shenanigans with captions like “CrAzI NiGhTz In SF!” At that time, I had little regard for privacy–my own or others’. This level of oversharing felt normal, even integral to my…As

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Chris Marino, head of agency at Google Customer Solutions. Marino shares his journey from American Express to Google, diving into the power of mentorship, the impact of AI on marketing, and the importance of personalized consumer engagement. Marino…In