Ciencias de la comunicación

Big Brother is Listening: Adapting and Marketing Literary Classics in Audio Format—The Case of Storytel’s 1984

Abstract The recent popularity of audiobooks has led to new ways of using the format as publishers and producers reproduce and “reactualise” older works by adapting them into audio. The article examines this development, focusing on the case of Storytel’s 2022 audio adaptation of George Orwell’s 1984 and the marketing campaign surrounding it, combining a

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Apple TV+ Stages an Eerie Stunt at Grand Central for Severance Season 2

Apple TV+ engaged in some dystopian performance art to promote the second season of its hit show Severance. On Jan. 14 at Grand Central Terminal in New York, actors Adam Scott, Britt Lower, and Zach Cherry appeared as their Severance characters in a pop-up glass cube resembling an office cubicle. They caught people’s attention as…Apple

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TikTok Changed How Americans Shop. Brands Will Need to Fill the Engagement Void

By any metric, ByteDance’s TikTok is nothing less than a phenomenal success. Launching abroad in 2016, then stateside in 2018–a latecomer to the social media platform landscape, in fact–its current 1.8 billion monthly active users (MAU) make it the fifth-largest social media platform worldwide, and by some reports the most engaging platform as measured by…By

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Nextdoor Names New CRO as Part of Broader Turnaround

The social platform Nextdoor named executive Michael Kiernan as its new chief revenue officer on Wednesday, part of a broader bid from the company to reinvent itself and its advertising business under refreshed leadership. Kiernan, who first joined Nextdoor in 2018, has served as CRO on an interim basis since April. In his newly official…The

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Coors Light Super Bowl 59 Ad Finds ‘Office Space’ for a [Half] Case of the Mondays

Coors Light is throwing its latest Super Bowl party like it’s 1999. That year, Mike Judge released the dark comedy Office Space about a software company employee enduring the bleak monotony of day-to-day cubicle work. When one of the lead’s more chipper coworkers diagnoses his workplace complaints as “a case of the Mondays”–a phrase that…Coors

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LA Stations Saw Audience Increase During Wildfire Coverage

Los Angeles’ local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread. According to Nielsen data, market leader KABC…Los

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Week of Jan. 6 Evening News Ratings: ABC News Dominates the First Full Week of 2025

The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter’s state funeral dominated the headlines and propelled the three evening newscasts to double-digit growth. ABC World News with David Muir continued to lead the way as the No. 1 program of the week on all…The

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Indeed Vet Jessica Jensen is LinkedIn’s Latest CMO

Jessica Jensen, who served as Indeed’s CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global marketing, brand and corporate strategy, Jensen will report to COO Dan Shapero when she assumes her new role on January 21. Jensen replaces Melissa Selcher, who…Jessica

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Week of Jan. 8 Morning News Ratings: Today Leads the First Full Week of 2025

The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter’s state funeral, and the departure of a popular morning show co-host. Not surprisingly, all three morning news shows posted double-digit gains in total viewers and the advertiser-coveted Adults 25-54 demo during the busy week of…The

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Driving Growth Through Consumer-Centric Strategies With Newell Brands

In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and growth. Drawing from her extensive experience as a business leader, Kris explains her four key operating principles for building successful…In

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