Ciencias de la comunicación

This Beats Ad Gives Kim Kardashian the Soundtrack to Her Glam Life

While leading the glamorous life of a media and fashion mogul, Kim Kardashian has at her disposal “a handsome mobile DJ providing a perfect track for every room” she enters. Of course she does. That the music-cueing minion happens to be comedian Ben Marshall provides a knowing wink that runs through the latest long-form ad…While

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Collaborative Leadership: Campbell’s Omnichannel Success

Brave Commerce Live took place in New York City in May, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. On stage at the event, Brave Commerce host Sarah Hofstetter was joined by Campbell’s Snacks executives Janda Lukin,…Brave

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Former WLWT Anchor Jerry Springer to be Remembered with Mural in Cincinnati

The memory of former WLWT anchor and nationally syndicated talk show host Jerry Springer will be honored in Cincinnati with a mural set to be unveiled this weekend. The mural will be located at Harkavy Hall in Cincinnati, which is owned by the charity Tender Mercies, which Springer was a benefactor for over 25 years….The

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Amazon’s AI Generator Tool Can Now Create Audio Ads

Soon, you’ll hear more audio ads on Amazon’s properties that were created with generative AI. Brands can now use generative AI to make audio ads–in addition to images and video–through Amazon Ads’ self-service tools. That was one of many advertising- and adtech-related developments that the commerce giant announced today at Amazon unBoxed, its annual advertising…Soon,

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 Creatives Remember Washington Olivetto, the “Godfather of Brazilian Creativity”

Brazilian creative Washington Olivetto passed away on Oct. 13 at the age of 73. He died due to pulmonary complications while hospitalized at Copa Star Hospital in Rio de Janeiro. Olivetto was a Brazilian advertising icon, credited for putting the market on the map as a creative powerhouse. He began his career as a copywriter…Brazilian

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WCVB Anchor Doug Meehan Recovering After Being Rushed to Hospital

WCVB anchor Doug Meehan was rushed to the hospital on Thursday after hosting an event at Gillette Stadium. Meehan posted a video to TikTok telling viewers, he was at a “beautiful event” in Gillette Stadium on Thursday when a blockage in his bowel caused him to call an ambulance later that evening. The event was…WCVB

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X Drops Unilever From ‘Advertiser Boycott’ Lawsuit

X (formerly Twitter) dismissed Unilever from its ongoing lawsuit against advertisers, which accuses several brands of conducting an “illegal boycott” of its business. (ADWEEK) London-based Unilever said in a statement that it had “reached an agreement with X, which has committed to meeting our responsibility standards to ensure the safety and performance of our brands…X

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