Ciencias de la comunicación

When you’re hungry on the road, the warm yellow glow of McDonald’s arches can feel like a beacon of hope to your rumbling stomach. That’s the feeling McDonald’s is trying to capture in the festive installment of its long-running “Fancy a McDonald’s” U.K. campaign, which taps into the moments in life that simply call for…When […]

Cinephile eyebrows were raised earlier this year when Oscar-winning director Martin Scorsese announced that he’d partnering with Fox News Media’s streaming service, Fox Nation, for his new TV venture, Martin Scorsese Presents: The Saints. But the show’s executive producer, Matti Leshem, characterizes the unlikely partnership as a match made in… well, heaven. “Fox Nation has…Cinephile

Top of the Ticker: Scripps News announced its new streaming schedule as the 24/7 news network sunsets tonight. Beginning Nov. 18, the outlet will offer live weekday programming between 7 a.m. and 6 p.m. ET on its streaming platforms. Outside of those hours, Scripps will air select major events and breaking news live in primetime,…Top

The year was 2020 and while the rest of the world was grappling with a global pandemic, YouTube was having quite the year. The video platform saw the biggest growth in usage out of all the social media apps during the pandemic, with its user base growing from 73% of US adults in 2019 to…The

Brandon Viney joined athleisure giant Lululemon as vp, North America brand creative director. Viney spent nearly six years as Google’s group creative director, leading its in-house Google Brand Studio creative agency and founding the Alphabet-owned company’s Creative Fellowship for diverse emerging creatives. Prior to Google, he was an art director at Wieden+Kennedy for nearly seven…Brandon

Electric vehicles aren’t just for climate nerds. That was the underlying message of this year’s Electrify Expo, a multi-city event promoting electric cars, bikes, motorcycles, and other battery-powered modes of transportation. Marketers from Ford, Nissan, Toyota, and others are working to clear up consumers’ confusion around charging and simplify the switch from internal combustion engines…Electric

User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO). Malli joins from digital agency Huge, where she was global president. She assumes the role from founder and former CEO Amy Buckner Chowdhry, who will transition to board chair. The CEO transition comes as the company approaches its…User

The election of Donald Trump to a new term as president has underscored how politically divided Americans remain – possibly more than at any other time in the last 50 years, with a majority of both Republicans and Democrats viewing the opposing side as the biggest threat to democracy, various studies show. The polarization has

It’s showtime for Thrilljoy. One month after ex-Funko CEO Brian Mariotti unveiled his new collectibles venture at New York Comic Con, the upstart company has secured its first exclusive retail partnership–and locked down a contract with that wily Ghost with the Most. ADWEEK has your first look at Thrilljoy’s new Beetlejuice Pix! collectible, available only…It’s

Hootsuite is going all on in influencers to promote its biggest report of the year. This week, Hootsuite launched its “Social Media Trends 2025” report–its annual analysis of the biggest social trends that marketers need to know about in the coming year. When the report went live, ads from LinkedIn influencers that work in social…Hootsuite