Ciencias de la comunicación

How Connie Chung Learned to Stop Worrying and Get Personal: ‘I Was Uncomfortable, Frankly’

Connie Chung doesn’t like getting personal. “I was uncomfortable, frankly,” the 78-year-old news veteran tells TVNewser with a resigned smile while describing the “torturous” process of turning her life into a literal open book–specifically the new autobiography, Connie: A Memoir. It’s no surprise, then, that her first draft stuck to the “just the facts” approach…Connie […]

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Behind the Scenes of Coca-Cola’s AI Reinvention of a Holiday Classic 

One of the buzziest campaigns of the holiday season so far is Coca-Cola’s artificial intelligence (AI) reboot of its classic ad, “Holidays Are Coming.” Since the rise of generative AI, the technology has invoked fear from some in the industry who worry it could harm creative jobs. But the Coke ad creators at Silverside AI,…One

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Marketing Morsels: Rover, Wild, Wounded Warrior Project & More

The advertising world is kicking it into high gear as we head towards the holidays and the inevitable biggest day of the year, the Super Bowl. There are more campaigns than ADWEEK can get to, but here, we highlight a few spots, as well as some agency news notes, that deserve some eyeballs. Johnsonville View…The

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JD Sports Redefines Family in Subversive Holiday Campaign

Sportswear retailer JD Sports overturns stereotypes of idealized families that are often present in holiday marketing. The brand’s global campaign, created by agency Uncommon Creative Studio, documents families and traditions of all kinds. Instead of playing into Christmas ad tropes, like depicting a picture-perfect festive meal at home, its ads spotlight the many ways people…Sportswear

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How Johnnie Walker Turned a Century-Old Mascot into a Rallying Cry That’s Endured for 25 Years

As one of the oldest brand mascots in the world, Johnnie Walker’s “Striding Man”–a red-coated dandy with a top hat and cane–has appeared everywhere from magazine ads to digital billboards to, of course, the labels of the Scotch bottles themselves. But Diageo North America’s CMO Ed Pilkington will never forget the day that the Striding…As

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OpenWeb Founder Loses Court Appeal Over Dramatic Ousting

The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, lost his bid to be reinstated as CEO after he was ousted from the company in September, according to public filings. Shoval petitioned an Israeli court on Sept. 5 to file a temporary injunction over a dramatic series of events that led…The

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