We get it: you need to stay up to speed, but you’re running around in a world where everybody and everything is grappling for your attention. It’s hard as hell to know what to zero in on so you can stay informed and (Bonus!) entertained. That’s why ADWEEK recently launched four fresh newsletters to become…We […]
Wake Up Smarter With ADWEEK’s Overhauled Newsletters Read More »
WTVD morning anchor John Clark is leaving the Raleigh-Durham, N.C. ABC station after 32 years at there. “After 43 years of news broadcasting — the last 32 here at WTVD ABC11- I am retiring! My last day on-air will be December 13th, so you have a little more time to put up with me,” he…WTVD
Veteran WTVD Anchor John Clark to Retire Read More »
Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they’ll amend how they pay within the next three years. The World Federation of Advertisers (WFA) and advisory firm MediaSense surveyed 80 marketing, media, and finance leaders from multinational brands representing more than…Only
Brands Are Planning to Shake Up How They Pay Media Agencies Read More »
Esta investigación examina cómo el temor, en el entorno digital, actúa como factor de cambio en las prácticas profesionales y en la relación de los periodistas con audiencias y fuentes. Mediante 91 entrevistas en profundidad, se identifican las transformaciones y repercusiones de esta evolución y el rol que el temor juega en las prácticas de
In advertising, the producer role can be many things, from a facilitator of the campaign creation process to someone who works on set making sure the work gets done. The role has numerous titles–creative producer, interactive producer, executive producer, account manager, project manager, client partner, product manager. But a recent study by creative consultancy NoCo…In
Undervalued and Overlooked, Producers are the Linchpin of Great Creative Read More »
Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon. In 2008, Barack Obama’s campaign first channeled the emerging power of social media to crowdsource funding and engage a younger, more diverse population of voters,…Throughout
How Podcasts Emerged as Vehicles of Mass Reach, Niche Audiences and Cultural Influence Read More »
Today’s New Hire: NBC News has announced Craig Melvin as Today’s new co-anchor beginning Jan. 13. Melvin will succeed Hoda Kotb, who announced in September that she was stepping down from her co-anchoring duties. “I am beyond excited and grateful,” Melvin told his co-hosts while sitting on the famed Today couch. “I’ve enjoyed just a…Today’s
Revolving Door Round-Up: Craig Melvin Succeeds Hoda Kotb on Today Read More »
Paul Caiozzo, who co-founded AI-driven agency Supernatural, is moving to Tombras as chief creative officer at the agency’s Knoxville, Tennessee headquarters. With Caiozzo coming on board, Jeff Benjamin will be elevated to global CCO as Tombras continues to eye international expansion on the heels of acquiring Argentina shop Nina in August. In addition, Milla Stolte…Paul
Tombras Grabs Supernatural AI Co-Founder Paul Caiozzo as HQ CCO Read More »
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Todd Kaplan, who recently joined Kraft Heinz as CMO after a 17-year career at PepsiCo. In this episode, recorded at Brandweek 2024 in Phoenix, Kaplan shares his insights on the power of marketing, calculated risk-taking, and the balance between…Welcome
Navigating Brand Transformation With Kraft Heinz CMO Todd Kaplan Read More »
X’s former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3 million on X. This is…X’s
Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze Read More »
