Ciencias de la comunicación

The numbers $22.6 billion — Disney’s reported revenue for Q4, a 6% increase compared to the prior-year quarter. $460 million — Disney’s net income for Q4, a 77% bump from the prior-year period. $321 million — Disney’s direct-to-consumer revenue for Q4. Entertainment DTC delivered 14% ad revenue growth this quarter, according to the company. $2.46…The […]

Lily Coleman has been named weekend morning anchor for WTAE in Pittsburgh, Pennsylvania. Coleman will anchor alongside meteorologist Jill Szwed for the ABC affiliate’s 5 to 7 a.m. and 8 to 10 a.m. Saturday and Sunday. Coleman will continue to report Monday through Wednesday dayside. “I’m really excited to work with Jill,” Coleman said. “Jill…Lily

Another Gray-owned station is sharing resources to produce newscasts. This time, the 4 p.m. and weekend news for Hazard, Kentucky CBS affiliate WYMT will originate from sister station WKYT in Lexington. “Don’t worry, you will still see stories from Eastern Kentucky-based reporters and news from the area. That won’t change,” said the station. “What is…Another

In the ever-evolving world of web design, creating visually appealing and interactive elements isIn the ever-evolving world of web design, creating visually appealing and interactive elements is Read More

Friday, Nov. 8 Fox News more than tripled CNN and MSNBC’s combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 329| CNN: 81…Friday,

Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney+ holiday sponsorship offering. For the first time, Disney Advertising is now offering holiday sponsorships on Disney+ across North America, EMEA, and Latin America. The expansion follows Disney+’s holiday package, which was new to the market last year,…Disney

Patrick Schwarzenegger is more than a simple drink slinger in the new Ketel One holiday ad–he’s a concierge for his customer’s flawless evening, upgrading a dinner reservation, nixing the inclement weather, and ordering a sweet ride with a snap of his fingers. And before disappearing into a mysterious puff of smoke, he makes a tasty-looking…Patrick

In the rapidly evolving digital landscape, anticipatory design is emerging as a game-changer. ThiIn the rapidly evolving digital landscape, anticipatory design is emerging as a game-changer. Thi Read More

Customization has been the buzzword in marketing for years. But there’s no amount of data that will make a creative in New York able to speak relatably to consumers in Minnesota. This moment calls for some professional soul-searching: If the industry aims to be customer-centric, why are we purchasing media in an agency-centric way? Your…Customization

Beatlemania was in the air in 1964, but it wasn’t until Gary Greenberg saw his school auditorium decked out in Beatles decor for a dance that he realized the phenomenon was bigger than music. “I remember looking around thinking, ‘Something is happening that’s important,’” recalled Greenberg, chief creative officer at Philadelphia’s Brownstein Group agency. “[They]…Beatlemania