Ciencias de la comunicación

CNN and Fox News Announce Harris and Trump Town Halls

With another presidential debate looking increasingly unlikely, the cable news networks have pivoted to another format they know well–town halls. On Friday, CNN and Fox News both announced separate town halls with the candidates. Vice President Kamala Harris will appear on CNN, while former President Donald Trump will be on Fox. CNN’s live town hall…With […]

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The Cost of Cultural Ignorance: How Brands Can Get It Right

In the unfolding narrative of advertising’s cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of propaganda posters used to dehumanize and mischaracterize. They are relics of a time when images were manipulated to weave false narratives–narratives that continue to…In

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G/O Media Is Suing Paste Media a Year After Selling It Jezebel

The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the contract the two parties signed last year when Paste Media acquired the titles Jezebel and Splinter from G/O Media in November 2023. The…The

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Pachinko Producer Explains Why Diverse Stories Are Breaking Out in Streaming

For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea, resulting in her growing up in a multicultural household. Her upbringing has always played a major role in her life and the…For

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Tips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In Experiential Marketing

Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In “Immersive Brand Moments: Designing Experiences That Captivate and Convert,” an ADWEEK House group chat presented by National CineMedia, panelists chimed in on making events stand out. “There has just still been a lot of…Successful

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Shutterfly Wants to Banish Generic, Throwaway Gifts This Holiday Season

No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any “talking” wall plaque or novelty necktie-and yet those gifts, or “gifts,” arrive each year, destined for dusty basements and yard sales across America. Shutterfly, in one of the first holiday ads to launch for the 2024 season, suggests…No

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Why Vox Media Is Selling Its Podcasts as Multichannel Franchises

The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. “As video has become a bigger part of the conversation in the podcast space,…The

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DOJ’s Plan to Dethrone Google’s Search Dominance Shakes Gen AI Ambitions

Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back foot thanks to the response to its dominance in search. The proposed remedies recommended by the Department of Justice (DOJ) to rid Google of its alleged monopolistic behavior in search have the potential to hamper…Conquering

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