Ciencias de la comunicación

There’s yet to be a scientific study to prove it, but evidence suggests that Band-Aids aren’t just good for cuts–they might help make you famous, too. Consider this. In 1975, the jingle “I am stuck on Band-Aid” debuted on national TV. The spot featured two unknown actors singing a tune by an unknown composer. They…There’s […]

An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding the perfect gift. If you notice a resemblance between Kris and a certain red-suited, bearded figure, that’s intentional. Target introduced the character…An

This year, three separate business-to-business publishers went to market looking to sell their companies, and each received the same dismaying message: Despite having grown their revenues and increased their profitability, none of the bids met their business valuations. For the three publishers–Questex, Endeavor, and Freightwaves–the news was not a surprise. The market for mergers and…This

British retailer John Lewis’ Christmas ad, long considered the unofficial start of the holiday season in the U.K., goes in a different direction this year by depicting an everyday, familial kind of festive magic. On Thursday (Nov. 14), John Lewis released “The Gifting Hour,” the second Christmas campaign by agency Saatchi & Saatchi, which took…British

In an era where mobile applications are ubiquitous, with a staggering 8.93 million apps vying forIn an era where mobile applications are ubiquitous, with a staggering 8.93 million apps vying for Read More

Stephen Stock will join New Orleans Fox affiliate WVUE as chief investigative reporter. “Stephen has a proven track record of uncovering impactful stories and a steadfast commitment to truth and transparency,” said WVUE-FOX 8 news director Kristen Palestina. “His investigative journalism will strengthen WVUE’s dedication to deliver the in-depth reporting our community deserves.” Since 2003,…Stephen

Don Lemon announced his departure from X, formerly Twitter, on Wednesday. “It’s time for me to leave the platform,” the former CNN anchor said in a video posted to his official account. “I once believe that it was a place for honest debate and discussion, transparency, and free speech,” Lemon added. “But I now feel…Don

Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester’s media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and independents, based on three criteria: capabilities, strategy, and customer feedback. Agencies were then grouped into three categories based on their score: leaders, strong performers, and contenders. OMG, Publicis…Omnicom

Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results. Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. The company said in a blog post announcing the move, “To fully deliver on our mission to spark the world’s…Artificial

For Ankler Media CEO Janice Min, 2024 was the inflection point when advertisers finally understood that when it comes to audiences, it’s not all about size. “Our goal is to have the largest, most pristine audience we can have in terms of the subscriber list,” said Min, former editorial director at The Hollywood Reporter and…For