Since brands began to pull back their commitment to diversity ads in 2023, publishers throughout the BOMESI network have not been surprised. Many have rebuilt their business models with the knowledge that these ad dollars allocated post-2020 were not going to be there.Since brands began to pull back their commitment to diversity ads in 2023, […]
Black Publishers Knew the Ad Commitments Wouldn’t Hold. So What? Read More »
Susan Credle, this year’s Cannes Lion of St. Mark winner, addresses industry upheaval and why big ideas are due a comeback.Susan Credle, this year’s Cannes Lion of St. Mark winner, addresses industry upheaval and why big ideas are due a comeback. Read More
Susan Credle Isn’t Worried About the Future of Creativity Read More »
Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal’s portfolio.Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal’s portfolio. Read More
NBCU Looks to Rock Brand Partnerships With New Unified Creative Offering Read More »
Chief growth officer Seth Dallaire outlines the the big-box retailer’s growth plan.Chief growth officer Seth Dallaire outlines the the big-box retailer’s growth plan. Read More
EXCLUSIVE: Walmart Pulls Sam’s Club Deeper Into Its Ad Business Read More »
Amazon is releasing its AI-powered Sponsored Prompts ads across the open web.Amazon is releasing its AI-powered Sponsored Prompts ads across the open web. Read More
Amazon Pushes Conversational AI Ads Onto the Open Internet Read More »
The real value of Cannes lies far beyond the CroisetteThe real value of Cannes lies far beyond the Croisette Read More
Embracing The Spirit of Cannes Without Actually Being There Read More »
The indie agency is taking on the holdcos with an AI assistant that follows users across workflows and automates execution.The indie agency is taking on the holdcos with an AI assistant that follows users across workflows and automates execution. Read More
Indie Agency Dept Takes Aim at Holdco AI Stacks With Open Orchestration Layer Read More »
Plus, how much it costs to sponsor a retail upfront.Plus, how much it costs to sponsor a retail upfront. Read More
There’s a contradiction playing out in the world of enterprise software. On one hand, Gartner predicts that over 40% of agentic AI projects will be canceled by 2027. On the other, nearly 90% of business leaders say AI is essential to staying competitive. And that disconnect shows up in day-to-dThere’s a contradiction playing out in
Agentic AI Reality Check: The Million Dollar Mistake Hiding Inside ERP Read More »
Absolut, Nike, Liquid Death, Etsy, and more are behind the week’s most notable ads.Absolut, Nike, Liquid Death, Etsy, and more are behind the week’s most notable ads. Read More
Ads of the Week: 11 Campaigns That Caught Our Eye, From Nike to Etsy Read More »
