The Business of Contradiction: The Political Economy of the Modern Publishing Industry
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ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign
ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push. Read More
ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign Read More »
How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural Movement
The challenger beauty brand leveraged culture, comedy, and community insight.The challenger beauty brand leveraged culture, comedy, and community insight. Read More
How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural Movement Read More »
Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo
Why learning out loud wins when navigating five-month AI cycles.Why learning out loud wins when navigating five-month AI cycles. Read More
Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo Read More »
Woo, Sue, and ARPU: What Publisher Earnings Reveal About Their AI Strategies
The New York Times, News Corp, USA Today Co. and People Inc. reported this week, each of which is grappling with AI-driven pressure on traffic.The New York Times, News Corp, USA Today Co. and People Inc. reported this week, each of which is grappling with AI-driven pressure on traffic. Read More
Woo, Sue, and ARPU: What Publisher Earnings Reveal About Their AI Strategies Read More »
¿Fans o turistas accidentales? Perfil de los visitantes del turismo cinematográfico en parques temáticos western a través de reseñas en línea
Introducción: El turismo cinematográfico ha experimentado un notable crecimiento en las últimas décadas, influyendo en el atractivo de los destinos y en el comportamiento de los turistas. Sin embargo, la literatura se ha centrado principalmente en los turistas inducidos por el cine, prestando menor atención a los turistas cinematográficos accidentales. Metodología: Este estudio analiza los
Ads of the Week: 9 Campaigns That Caught Our Eye, From Heineken to Goldfish
Heineken, Goldfish, Audible, Old Navy, Reebok, and more are behind the week’s most notable ads.Heineken, Goldfish, Audible, Old Navy, Reebok, and more are behind the week’s most notable ads. Read More
Ads of the Week: 9 Campaigns That Caught Our Eye, From Heineken to Goldfish Read More »
ADWEEK TV Advantage: World Cup Reveals 3 Marketing Lessons to Add a Real Kick
Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup.Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup. Read More
ADWEEK TV Advantage: World Cup Reveals 3 Marketing Lessons to Add a Real Kick Read More »
Omnicom Wins U.S. Media Account for Ozempic and Wegovy Maker Novo Nordisk
The holding company beat out incumbent WPP for the U.S. account valued at $520 million.The holding company beat out incumbent WPP for the U.S. account valued at $520 million. Read More
Omnicom Wins U.S. Media Account for Ozempic and Wegovy Maker Novo Nordisk Read More »
The Trade Desk CEO Jeff Green Says Sluggish 3% Revenue Growth ‘Not a Reflection’ of the Company
The Trade Desk’s revenue growth has dipped to its lowest rate since 2020.The Trade Desk’s revenue growth has dipped to its lowest rate since 2020. Read More