Ciencias de la comunicación

Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op. Jacobs’ six-plus years at beauty retailer Sephora came to an end in March. Prior to that, she spent more than 13 years in senior marketing and communications roles at Williams-Sonoma brands including Pottery Barn and West Elm. The easing of pandemic…Abigail […]

The last time GoDaddy ran an ad during the Super Bowl, Donald Trump had just been inaugurated as president of the U.S. However, the company’s decision to return to next year’s game was driven by artificial intelligence, not politics. After eight years, GoDaddy will return to the Big Game with a 30-second spot scheduled to…The

Footwear and accessories retailer Designer Shoe Warehouse (DSW) has selected Crispin as its new creative agency of record (AOR), the agency shared exclusively with ADWEEK. Crispin will support the brand’s internal team with brand strategy, visual identity, and integrated marketing as it evolves DSW’s “positioning for the modern consumer,” according to the companies. Prior to…Footwear

Chris Wallace dropped a bombshell late Monday evening announcing that he is leaving CNN after a three-year run. Wallace explained his decision in an exclusive interview with The Daily Beast, where he also revealed his intention to pursue independent opportunities in the streaming and podcast space. “This is the first time in 55 years I’ve…Chris

Disney Advertising wants more brands to know, “You’ve got a friend in me.” The company recently told ADWEEK it realigned the organizational structure of its ad sales to better reach midmarket advertisers, with the goal of offering more localized, consultative services and supporting growth areas around data, automation, and outcomes. For Disney, midmarket advertisers are…Disney

In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton sits down with Beth Wood, evp and CMO at Principal Financial Group. Wood shares her insights on navigating financial services, the role of grit in leadership, and Principal’s unique approach to brand-building through empathy and expertise. Through impactful partnerships with…In

Access the entire sortable, interactive list of ADWEEK’s 2024 Fastest Growing Agencies and read their stories here. At a time when companies are facing pressure from inflation, economic uncertainty, and ongoing world conflicts, marketers are operating with caution–and making it difficult for their agency partners to find green shoots. That’s why the growth demonstrated by…Access

Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness category–with inspiration coming from classic sports marketing and indie auteurs like Michel Gondry–Tonal’s 2-minute hero ad contrasts its pricey tech-enabled…Tonal,

Amy Reinhard’s first year as Netflix’s ad sales president has “definitely been a whirlwind,” in her words. Reinhard stepped into Netflix’s top advertising role in October 2023, following the departure of former ads president Jeremi Gorman, who surprisingly left one year into the streamer’s ad-supported tier launch. Despite the leadership shake-up, the streamer that became…Amy

U.S-headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded outdoor specialist Mediabridge. The purchase will double Billups’ U.K. footprint, its global chief executive (CEO) David Krupp, told ADWEEK. It will bring the firm’s total headcount in the market to 40 and expand its servicing, planning, and buying capabilities across both the U.K. and EMEA. Krupp…U.S-headquartered