Ciencias de la comunicación

These yetis aren’t hiding in the Himalayas, they’re ice skating on the local pond and caroling through the neighborhood in a new campaign for alternative soda brand Olipop. While the goal in this scenario is to spread cheer, the giant lumbering beasts manage only to terrorize the townsfolk. It’s not until they shed the costumes…These […]

Minneapolis chief meteorologist Ian Leonard said his skin cancer has returned. In a blog, posted to the Fox owned station’s website, Leonard told viewers about the diagnosis. “Knock knock. Who’s there? Skin Cancer. Damn…” he wrote. “It seems my skin cancer journey is set to start again. It’s kinda like a punch in the gut…Minneapolis

Three years ago, the Facebook family of companies changed its name to Meta. The idea, as CEO Mark Zuckerberg explained, was to usher in a new era of the internet where people were “in the experience, not just looking at it,” he wrote in a letter at the time. “We call this the metaverse, and…Three

Today, the fan platform Fandom, a user-populated library of gaming and entertainment content, unveiled its new contextual targeting solution, Helix. The product uses artificial intelligence and machine learning to taxonomize Fandom’s 50 million pages of content, enabling the publisher to serve contextually relevant ads to users and unlock new, nonintuitive audiences for advertisers, according to…Today,

On April 9, social media influencer Miquela Sousa (@lilmiquela) announced her 20th birthday on Instagram to her 2.6 million followers. In fact, it was her first birthday ever. Lil Miquela hit the social media scene in 2016 as a virtual 19-year-old Brazilian American. Only recently did this AI marketing tool, created by the virtual influencer…On

Ever since McDonald’s rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars. Coca-Cola, American Express, Levis, and even the National Basketball Association have all signed a K-pop group (or a breakout star from a group) to promote their wares. But as…Ever

Veteran Pittsburgh anchor David Johnson has announced his retirement from NBC affiliate WPXI after 40 years with the station. “I don’t know where to begin to thank the hundreds of people I’ve worked with here at WPXI-TV over the years,” said Johnson, who joined the station in January 1985. “It sounds cliche, but I really…Veteran

NBC News’ Today remained America’s No. 1 morning show in total viewers and the Adults 25-54 demo for the second week in a row. This particular feat occurred during the week of the presidential election, which resulted in President-elect Donald Trump defeating Vice President Kamala Harris. Not including the Paris 2024 Olympics, Today saw its…NBC

America went to the polls one week ago today and while experts initially predicted a deadlocked race, a clear winner emerged by the early morning hours. President-elect Donald Trump declared victory at 2:24 a.m. ET on Nov. 7 buoyed by news outlets like NewsNation and Fox News calling the race in his favor. Other outlets…America

The first week of November began with a consequential U.S. presidential election that saw President-elect Donald Trump defeating Vice President Kamala Harris. The drama surrounding Election Night and its aftermath lifted all three evening news broadcasts in both total viewers and the Adults 25-54 demo. NBC News and CBS News’ evening newscasts faired particularly well…The