Ciencias de la comunicación

R3 Acquired by MediaSense

Marketing consultancy R3 has been acquired by MediaSense, the companies shared on Tuesday. Terms of the deal were not disclosed. U.K.-headquartered MediaSense offers media advisory services for marketers and media owners, helping with internal transformations, partnership selection, analytics, and audience development. The company has a large presence in Europe. R3 extends that presence to North…Marketing

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Exclusive: Forbes, CNN, and More Lose Millions as New Google Policy Tanks Affiliate Businesses

The search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate businesses has fallen dramatically in recent months, according to data from the search visibility firm Sistrix and multiple search consultants. That lost traffic is cumulatively worth at least $7.5 million, according to Sistrix. These publishers had been generating passive revenue by…The

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ThredUp Wants to Bring Social Commerce to Thrift Shoppers

ThredUp is diving deeper into social shopping. The online thrift shop has hired a head of social commerce in a new role it announced today. Danielle Vermeer, who co-founded a thrifting app called Teleport, will join ThredUp in January. Touted as the “TikTok for thrifting,” Teleport will wind down operations by the end of this…ThredUp

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The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity

CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. The decisions they make every day can change the trajectory of brands and businesses. That’s a daunting reality–but the payoff…CMOs

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Disney’s Holiday Film Introduces an Unlikely Dynamic Duo: A Boy and His Octopus

Timon and Pumbaa, Anna and Elsa, Woody and Buzz, Pinocchio and Jiminy Cricket. Many Disney duos have captured viewers’ hearts over the years. Now it’s the turn of “The Boy and The Octopus.” The mismatched yet cute double act are the star protagonists of Disney’s 2024 holiday campaign, directed by Taika Waititi of Hunt for…Timon

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Dow Jones Wins AI Licensing Deals With More Than 4,000 News Outlets Like the AP

Dow Jones is bringing generative AI summaries to Factiva, its research and news database tool. Dow Jones has inked licensing deals with more than 4,000 global news outlets including The Associated Press, The Washington Post, and Dow Jones’ own titles like The Wall Street Journal and MarketWatch. Corporate companies in verticals like financial services and…Dow

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