Tuesday, November 5 Fox News was the go-to network on Election Night in both total viewers and the Adults 25-54 demo. The network peaked with over 10 million viewers between 9 p.m. and 12 a.m. ET. CNN still held its own in the demo, finishing in second place, but it fell behind MSNBC in total…Tuesday, […]
After a tenure in Europe, Heineken marketer Alison Payne is returning to the brand’s New York office as chief marketing officer (CMO) of Heineken USA. Most recently, Payne was on the beer giant’s commerce leadership team in Amsterdam, where she led global international brands, Birra Moretti, Edelweiss, Sol, and Strongbow. She was also responsible for…After
Heineken USA Appoints Ex-Dos Equis Marketer Alison Payne As CMO Read More »
Charles Watson has joined NBC owned New York station WNBC as a general assignment reporter. Watson most recently worked for Philadelphia ABC-owned station WPVI. Before that, he was a national correspondent and multimedia reporter for Fox News Media, covering eight southern states. Watson started his career as a reporter, morning anchor and producer for WRDE…Charles
Charles Watson Joins WNBC as Reporter Read More »
Majority, an Atlanta-based creative culture agency, has promoted founding partner Asmirh Davis to president. Since the launch of Majority in 2021, Davis has been chief strategy officer. With expertise for connecting iconic brands with culture, Davis’s strategy has guided Majority’s top creative campaigns, including Sprite, BLK (Match Group), and General Motors. She has also been…Majority,
Majority Promotes Founding Partner Asmirh Davis to President Read More »
Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL for age-gated pornography site Wicked.com, rather than the film’s official website (WickedMovie.com). X (formerly Twitter) was flooded with images of the packaging error this past…Toy
Mattel Apologizes For Scandalous Misprint on Wicked Dolls Packaging Read More »
Hip-hop, sneakers, bees and basketball collide in Nike’s film to mark the re-release of its 1999 Wu-Tang Clan Dunk High model, which debuted on the latter’s SNKRS app in early November. “The Hive,” sees the hip-hop group’s architect, RZA, play beekeeper on a New York City rooftop, while fellow Wu-Tang Clan rapper Raekwon narrates why…Hip-hop,
RZA Plays a Mystical Beekeeper To Mark Nike’s Wu-Tang Clan Dunk High Re-Release Read More »
Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign performance, such as changing creative assets or the landing page, giving buyers more visibility into performance, four ad buyers told ADWEEK. Google announced in late October that it plans to roll…Google
Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test Read More »
In the ever-evolving world of branding, companies are increasingly turning to innovative technoloIn the ever-evolving world of branding, companies are increasingly turning to innovative technolo Read More
Dynamic 3D visuals are transforming brand identity Read More »
The world of web design and development has been abuzz with conversations about the future of CasThe world of web design and development has been abuzz with conversations about the future of Cas Read More
CSS3 to CSS5 web styling evolution Read More »
Fred Campagna has signed of from Atlanta CBS affiliate Atlanta News First. He joined the station in 2019. “After 26 years in the broadcast business, tonight is my last night.” he said in a video on social media on Friday. He is moving to be the director of forensic meteorology at Haag. His station bio…Fred
Fred Campagna Leaves WANF in Atlanta Read More »
