WANE anchor Alyssa Ivanson told viewers she will be off the air for the rest of 2024 to spend time with her family after the death of her infant daughter Joy. “On November 3, 2024, Joy Agape was born at 12:35 am, but her soul was already in Heaven,” she wrote on Facebook. “Our hearts…WANE […]
Fort Wayne Anchor Alyssa Ivanson Mourns Loss of Infant Daughter Read More »
Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. Today (Nov. 11), Walmart debuted “Deals of Desire,” a 10-part series that pays homage to various genres of entertainment while promoting its Black Friday and Cyber Monday deals. The first episode,…Holiday
Walmart’s Black Friday Campaign Spoofs Your Favorite Film Genres Read More »
Many Latinx and Hispanic kids may have grown up hearing “Hay comida en la casa” – which translates to “there’s food at home” in English – in response to their requests to eat out. DoorDash takes the typically disappointing phrase in a different direction. The delivery platform’s campaign taps into childhood nostalgia to target Hispanic…Many
DoorDash Dials Up Nostalgia in Campaign For Hispanic Audience Read More »
When you’re a soldier, decisions made on the battlefield can mean life or death. In advertising, decisions in the boardroom don’t result in life threatening situations. For some veterans making the transition to civilian life, advertising may seem a less stressful option, even if skills learned in the armed forces might not directly translate to…When
FCB Chicago’s Foxhole Gives Veterans a Place in Advertising Read More »
On Oct. 17, L.A.-based athleisure brand Alo Yoga created an Instagram post featuring Kim Seok-jin, 31, a member of the blockbuster K-pop boy band BTS, modeling a $158 Make Waves Hoodie in heather gray. “Introducing our newest global ambassador: worldwide handsome #jin,” it read. The eight-word post racked up over 426,000 likes. But Brian Nam,…On
Like Their Dance Moves, Marketing With K-Pop Stars Is Not as Easy as It Seems Read More »
Three years after its premiere, Squid Game continues to pay dividends for Netflix, which has churned out a popular reality show based on the franchise, has Season 2 of the series releasing on December 26, and has created Squid Game fan experiences around the globe, including in Los Angeles and Madrid, Spain. The latest iteration…Three
We Survived Netflix’s Squid Game Experience. Here’s How. Read More »
As Amazon’s revenue and stock price continue to climb, the company is also pulling back. Between January and August, Amazon cut its U.S. ad spend by 20%–equivalent to $700 million–compared to the same time in 2023, according to estimates from ad intelligence platform MediaRadar. The drop from $3.4 billion to $2.7 billion comes amid other…As
Amazon Has Slashed Its US Ad Spend by $700 Million This Year Read More »
In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Dan Hight, business development and partnerships executive at market intelligence firm Placer.ai, and Paul Brenner, svp of global retail media and partnerships at shopper analytics company Vibenomics. Join as they explore the transformative power of in-store retail media and…In
Transforming the Shopping Experience With Placer.ai and Vibenomics Read More »
You can’t just release any product into the ether and call it a drop: Achieving the latter requires a whole vibe. The Combat MFG brand has produced bats for baseball and softball players since 2004 and has a distinct look that players gravitate toward: an oversized barrel that results in heftier hits. But 20 years…You
Rawlings Takes a Swing at Drop Culture With Combat MFG Baseball Bats Read More »
In the rapidly evolving field of artificial intelligence, the integration of image-to-text and teIn the rapidly evolving field of artificial intelligence, the integration of image-to-text and te Read More
Image to text and text to speech integrations explained Read More »
