Ciencias de la comunicación

MeUndies, the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn’t want underwear to be basic. The Los Angeles-based company has unveiled a new campaign that marks the next chapter for the 13-year-old business, which recently expanded onto ecommerce site Shopify. “Welcome to the Underworld,” created by brand studio Unentitled, which opened this year,…MeUndies,

“Empowered” is out, and “inpowered” is in, according to The Female Quotient, an experience and media company advancing gender equality in the workplace. The FQ teamed up with mentorship ecosystem Etre, which matches girls with women in leadership roles, on “#GirlsAreInpower,” a print and digital campaign kicking off Thursday. “#GirlsAreInpower” will be featured in The…”Empowered”

Days out from the inaugural event, Blackweek’s organizers already have a long-term vision. “We want this to be the Black Davos,” Walter T. Geer III, Blackweek co-founder and VML’s chief creative officer (CCO) of Innovation for North America, told ADWEEK. From Oct. 15-18, Blackweek will debut in NYC, where senior marketers from brands including Ugg…Days

KUSA sports anchor Jacob Tobey is leaving the Denver NBC affiliate to work as the voice of the NBA team the San Antonio Spurs. Tobey will join veteran commentator Sean Elliott in the broadcast booth for Spurs games, filling the role previously held by longtime announcer Bill Land who recently announced his retirement. Tobey will…KUSA

With less than a month to go until the election, Democrats continue to invest more in presidential advertising than Republicans. Since Joe Biden dropped out of the race in late July, the Harris campaign and outside Democratic groups have spent $820.4 million on paid media, according to a new report from advertising intelligence and analytics…With

As the clock runs out on the 2024 election cycle, Fox News still hopes to have a chance to host a presidential debate. The network sent letters to both the Kamala Harris and Donald Trump campaigns on Wednesday inviting them to participate in a Pennsylvania-held debate on either Oct. 24 or Oct. 27 and moderated…As